Croatia Vehicle Rental Market revenue is projected to grow at a CAGR of 6.8% during 2025-2031

Leisure Travel by Applications held the highest revenue share in Croatia Vehicle Rental Market -6Wresearch

In 2024, Leisure Travel dominated the revenue share in the Croatia's Vehicle Rental market as Many tourists opt for self-driving to experience Croatia's scenic routes and remote destinations at their own pace. Renting a car offers flexibility to visit off-the-beaten-path locations, such as inland villages and secluded beaches, which are less accessible by public transport.

According to 6Wresearch, Croatia Vehicle Rental Market revenue is projected to grow at a CAGR of 6.8% during 2025-2031. Croatia’s vehicle rental market saw strong recovery and growth from 2021 to 2024, in line with its tourism revival. Tourist arrivals grew tremendously and are estimated to grow in the coming years, along with a growth was seen in the overnight stays and this growth is also anticipated to grow in the coming years. Economy rentals gained popularity, with models such as the Fiat Tipo, Volkswagen Golf, Kia Rio, and Suzuki Baleno leading the segment. Off-season demand also grew—arrivals, reflecting Croatia’s rising appeal as a year-round destination. The sector benefited from infrastructure upgrades, including a multi-lane free-flow (MLFF) toll system and the Crocodile 3 Croatia ITS rollout, enhancing highway efficiency.

In 2025, the market continues to expand, supported by consistent tourism and infrastructure growth. February tourist arrivals rose. Key regions such as Istria, Split-Dalmatia and Kvarner remain top rental demand zones. Zagreb Airport is expected to exceed four million passengers, increasing rental activity in the capital. The government has launched tenders for two highway projects to improve regional connectivity. In parallel, OECD-backed destination management reforms are driving sustainable, year-round tourism—further boosting rental demand across seasons.

From 2026 to 2031, the market is set for sustained growth, led by strategic infrastructure and tourism development. The Križišće–Selce–Žuta Lokva highway is due by 2030, with tenders for segments such as Križišće–Jadranovo and Jadranovo–Senj already underway. The Rudine–Doli–Dubrovnik highway—Croatia’s most expensive would enhance southern access in tunnels and bridges. These projects are part of a investment plan running through 2032, covering key corridors such as A7 and A1. Zagreb Airport’s terminal expansion is expected by 2026 as passenger traffic nears five million. Combined with a national focus on off-season tourism, these upgrades would support year-round vehicle rental demand and attract global rental operators to Croatia.

According to Sumit, Senior Research Analyst, 6Wresearch, In 2024, Passenger Cars segment led in revenue in Croatia Vehicle Rental Market, driven by the Croatia's robust tourism sector significantly influences vehicle rental patterns. Tourists often prefer passenger cars for their affordability and suitability for exploring the country's diverse landscapes, from coastal regions to inland attractions. This consumer preference boosts the demand for passenger car rentals.

Croatia Vehicle Rental Market (2025-2031) report provides an in-depth analysis with 12 figures and 4 tables, covered in 61 pages. The report thoroughly covers market by Vehicle Type and Applications. Croatia Vehicle Rental Market outlook report provides an unbiased and detailed analysis of the on-going Croatia Vehicle Rental Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.