High Pollution & AQI Levels Boost India Air Purifier Sales - 2023

India’s Air purifier shipment tracker shows strong growth in Q3 2023, with a 39% increase compared to Q2 2022, according to the latest research from 6Wresearch. The growth was primarily driven by rising concern for Indoor Air quality due to the rise in air pollution.

According to Ravi Bhandari, Head of Consumer Insights and Transformation Strategy, 6wresearch, North India exhibited the highest demand for air purifiers, primarily driven by rising air pollution levels in major urban cities, particularly Delhi NCR, where the Air Quality Index (AQI) has exceeded 300. Furthermore, it is anticipated that the demand for Air purifiers is expected to pick up 30%-40% during the next quarter, post-Diwali festival as people become more concerned regarding health risks as the Air quality is likely to reach the ‘very poor’ category. The demand for Air purifiers can also be seen in other metropolitan cities such as Mumbai and Bangalore as air quality worsens.

Air purifier sales registered maximum uptake from the residential sector, driven by growing concerns about indoor air quality and growing awareness of the advantages of air purifiers. Demand for air purifiers is also noticeable in Offices and healthcare facilities such as hospitals, clinics, and labs.

Source: 6Wresearch Shipment Tracker, Q3 2023

Competitive Summary, Q3 2023

• Philips leads the market with a 53% share in Q3 2023.
• Xiaomi secured the second position in the Air Purifier market in Q3 2023 with a 15% share.
• Other major players in the India Air purifier market are Dyson and Honeywell in Q3 2023.

                                              Source: 6Wresearch Shipment Tracker, Q3 2023

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