Technological advancements and reduction in the prices of Multi-Function printers (MFPs) have resulted in an increase in demand for laser printers over the inkjet based Single-Function printers (SFPs). Increasing penetration of internet in India has helped in the growth of digital content which in turn has attracted consumers towards reliable and cost efficient printing solutions.
Growth in corporate activities across the banking, financial, manufacturing, IT and government sector have fueled the demand of MFP devices across the country. Additionally, reduction in the prices of hardware and per page cost have further assisted the growth of the India A4 Printer market over the past few quarters.
According to 6Wresearch, India A4 Printer market shipments reached more than 3.2 million. In the printing technology segment, Inkjet and Laser together captured around 92% share of the market. Hewlett Packard led the overall A4 Printer market followed by Canon and Epson.
Table: India A4 Printer Market, By Printing Technology
Source: 6Wresearch India A4 Printer Market, Annual Tracker
Expenditure on e-Governance and IT projects is expected to rise at a much rapid pace. Additionally, growing digitization and innovation in mobile phones such as NFC are further driving the demand of Multi-Function printers.
Increasing adaption of wireless internet and aggressive marketing strategies by OEM’s will play a major role in the growth of WI-FI enabled A4 Printers in the Indian market. Manufacturers are continuously expanding their product portfolio according to the changing needs of Small Medium Business (SMBs). Moreover, initiatives by vendors in the education and public sector has created awareness among the Indian consumers, especially in the Tier III cities.