Infotainment a Key Emerging Segment in India In-Car Entertainment Market- 6Wresearch

India is one of the biggest in-car entertainment markets in Asia-Pacific region. Over the years, India’s automobile sector has witnessed tremendous growth; however, during 2012-14, market registered sluggish demand, which affected the sales of passenger car segment in the country. This resulted into weaker demand for in-car entertainment systems.

Although, in 2015, the market is expected to revive, which would spur the market for in-car entertainment systems in the country. Increasing installation of car entertainment systems in mid-size car segment would drive the growth of the market over the next six years. Further, with increasing competition and decline in average selling prices of in-car entertainment systems, the market would grow in the coming years.

According to 6Wresearch, India In Car Entertainment market is projected to grow at a CAGR of 5.3% during 2015-21. In India’s in-car entertainment market, head unit and speaker have prominently fueled the growth of the overall market; however, emerging market of infotainment systems would drive the market in forecast period.

The market for infotainment systems is increasing owing to rising consumer awareness, declining prices and growing concept of connected car in the country. In India, infotainment system market is witnessing growth in OEM segment, where car manufacturers are collaborating with the systems manufacturers to install these devices in mid-size car segment.

Amongst all regions, northern, southern and western regions have generated majority of the market revenues of the overall market, whereas western region is expected to grow at relatively higher growth rate.

The key players in India’s in-car entertainment systems market include- Harman, Sony, Alpine, JVC Kenwood, Pioneer, MapMyIndia, Garmin, Panasonic, CASKA, and Philips.

“India In Car Entertainment Market (2015–2021)”provides in-depth analysis with 80 figures and 7 tables. The report estimates and forecast overall India in-car entertainment market by revenue, by head unit types such as CD Players, USB + AUX, CD + USB + AUX, and CD + USB + AUX + Display, by navigation types such as portable navigation and in-built navigation, by speaker types such as less than 5”, 5”-7” and 7”-9”, by fit such as OEM and aftermarket, and in such as Southern region, Northern region, Eastern region, Western region and Central region. The report also gives the insights on competitive landscape, market share by companies, price trends, company profiles, market drivers and restraints.

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