Introduction of Conditional Access System (CAS), mandatory government rules & regulations, popularity of DTH platforms, declining prices of STBs are some of the factors that are spurring the India Set Top Box (STB) market. At present, out of total pay TV subscribers, 67.3% are cable TV based followed by DTH and IPTV. With the government directing rules to completely digitize entire pay TV market by 2014, the demand for Set Top Boxes is expected to increase exponentially.
Evaluating the present market scenario, around 93.5% of the total cable TV subscribers are still on analog based networks; however we expect a major shift towards digital cable TV network in the coming years. Also, with the introduction of High Definition (HD) channels and smart TVs, the market for digital TV viewing is expected to increase significantly.
According to 6Wresearch, India Set Top Boxes is expected to ship 67.2 million units by 2017, registering a cumulative growth of 28.5% from 2012-2017. The key or top players of Indian STB market are namely, Huawei, Pace, Cisco, Chang Hong, Skyworth, HUMAX, Technicolor, Echostar, MCBS, Indieon Technologies and Bharat Electronics.
The report thoroughly covers the market by STBs types, by unit shipments and by regions. The report provides an unbiased and detailed analysis of the on-going market trends and market segments. The report also gives the insights on key market drivers and restraints and opportunities that shape the present and future market.