Posted On: 2021-04-06
The android operating system smartphone acquires the largest revenue share in the smartphone market in Iraq - 6Wresearch
Owing to the improving living standard of the population of Iraq, the Iraq smartphone market witnessed moderate growth during the period 2016-2019 underpinned by the rapid rise in internet subscribers. The increasing demand for smartphones by youngsters is the major driver for the smartphone market in Iraq. However, the outbreak of the COVID-19 pandemic brought a decline in market revenues during the year 2020 as a result of the supply chain disruptions caused by the closure of international borders, along with the stringent lockdown imposed in the country that further reduced the consumer demand. Moreover, recovery is expected in the market revenues post-2020, with the gradual opening of the retail sector and restart of the business operations which would improve the economic conditions of the country resulting in an increased purchasing power of the consumers.
According to 6Wresearch, the Iraq smartphone market size is projected to grow at a CAGR of 5.2% during 2020-2026F. Iraq Government has allowed the operators to extend their spectrum for 5 years and in return, the operators pledged to launch 4G services across the country by 2021. The government is currently examining the use of spectrum at 450 MHz, 1,500 MHz, 2,300MHz, 2,600MHzand 3,500MHz taking into account the need for 4G and 5G services in the country. Global smartphone giants like Samsung, Apple, Huawei and Xiaomi are working on several latest technologies for making high-end smartphones with enhanced energy efficiency, brighter display, high-resolution cameras and high-performance processors for creating the best user experience. Thus, the striving government efforts to provide the necessary infrastructure for supporting 4G and 5G along with rising internet penetration would bode well for the Iraq smartphone market over the coming years.
According to Alpana Tyagi, Senior Research Analyst, 6Wresearch, “The option of choosing from a wide variety of smartphones, available at different price levels, give the android operating system a clear advantage over its other counterparts such as iOS and Linux as a result of which android accounted for a dominant share in the Iraq smartphone market during the year 2019.
Further, more flexibility in terms of choosing widgets, access to third-party apps, large community support, customizable UI etc. has made smartphones with android operating systems more popular among the end-users in the country which would help android smartphones in retaining their lead in Iraq smartphone market over the coming years.” Alpana further added.
According to Rahul Dubey, Research Associate, 6Wresearch, “Smartphones with a display size between 4.1 inches to 6 inches are currently leading the market owing to their easy to fit in hand size and being large enough for entertainment purposes including watching videos and playing games.
Smartphones ranging between 4.1-6 inches & above 6 inches would be occupying the majority market share in the coming years as well, owing to the increasing preference for bigger screens among the consumers.” Rahul concluded.
“Iraq Smartphone Market (2020-2026F)” report provides an in-depth analysis with 20 figures and 6 tables, covered in 76 pages. The report estimates and forecasts the Iraq smartphone market by the operating system, display type, display size, price range and distribution channels. The report provides an unbiased and detailed analysis of the ongoing trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.