Saudi Arabia dominated the Middle East and Africa hand sanitizer market in 2019– 6Wresearch
In recent times, the demand for hand sanitizers has been on the rise across the Middle East & Africa region due to increasing awareness regarding personal and hand hygiene along with the outbreak of COVID-19 pandemic in the past months. Furthermore, the region is expected to witness moderate growth during the forecast period owing to the widespread adoption of hand sanitizers as a precautionary measure and increasing domestic manufacturing in the majority of countries in the region.
According to 6Wresearch, Middle East and Africa (MEA) Hand Sanitizer Market size is projected to grow at a CAGR of 2.5% during 2020-2026. By countries, Saudi Arabia accounted for the highest share in the overall market of hand sanitizers in the region for the year 2019 on account of growing domestic manufacturing, increasing population, and rising demand for hand sanitizers in the country. However, African nations such as Nigeria have low per capita income in comparison to the Middle Eastern countries. This, in turn, has led to the prominence of ‘DIY culture’ in African nations as the cost of hand sanitizers has gone up exponentially in the whole region due to the sudden spike in the demand and sale of hand sanitizers in the wake of the Coronavirus pandemic situation.
According to Mansi Bisht, Research Analyst, Research and Consulting, 6Wresearch, “Gel-based hand sanitizers captured the highest revenue share in the MEA region in 2019. Factors such as cost- effectiveness and easy accessibility have made gel-based hand sanitizers the popular choice among consumers in almost all the countries in the Middle East and Africa. Additionally, the ability to provide the best and most complete coverage to the skin also plays a vital role in the increased sales of gel-based products.”
According to Shubham Chaurasia, Research Associate, Research and Consulting, 6Wresearch, “By product type, the alcohol-based hand sanitizers accounted for the majority of shares in the overall market and the same trend is expected to persist in the near future as well owing to the WHO guidelines regarding the potency of hand sanitizers with more than 60% alcohol concentration and higher efficiency and effectiveness of the product against harmful viruses and bacteria as compared to non-alcohol-based sanitizers.
Some of the major companies in Middle East and Africa hand sanitizer market include Unilever, Reckitt Benckiser, GOJO Industries, 3M, and Procter & Gamble
"Middle East and Africa (MEA) Hand Sanitizer market (2020-2026)" provides an in-depth analysis with 68 figures and 52 tables covered in more than 180 pages. The report estimates and forecasts the overall Middle East and Africa hand sanitizer market by product types, product forms, end user, distribution channel, and countries. The report provides an unbiased and detailed analysis of the Middle East and Africa hand sanitizer market on-going trends, outlook, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
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