New Zealand Pineapple Market revenue size is projected to grow at a CAGR of 6.6% during 2025-2031

Supermarkets and hypermarkets segment by Distribution Channel held the highest revenue share in New Zealand Pineapple Market -6Wresearch

Supermarkets and hypermarkets dominated the New Zealand pineapple market in revenue, driven by their extensive nationwide presence and ability to provide consistent supply of fresh and processed pineapple products. Their established distribution networks and strong consumer footfall make them the primary channel for driving market volume and value, enabling promotional activities, seasonal campaigns, and premium positioning of pineapple products.

According to 6Wresearch, New Zealand Pineapple Market revenue size is projected to grow at a CAGR of 6.6% during 2025-2031. The New Zealand pineapples market showed a significant recovery from the effects of the COVID-19 pandemic, particularly between 2021 and 2024. In this period, rising tourism, restaurant, and catering sales fueled the demand for tropical produce, including pineapples. This demand was further supported by an increase in pineapple imports, with fresh pineapple volumes climbing from 2020 to 2023. The value of these imports rose over the same period. Fresh pineapples were particularly favoured by post-COVID consumers due to their association with health-conscious eating, making them a staple in smoothies, desserts, and various foodservice applications. By 2024, New Zealand's hospitality sector had surged, reaching total revenues high, further driving the demand for fresh produce. Additionally, New Zealand expanded its pineapple import sources, notably allowing pineapple imports from Taiwan in 2024, ensuring a steady year-round supply.

According to Sumit, Senior Research Analyst, 6Wresearch, whole pineapple captured the largest share of the New Zealand pineapple market, reflecting strong consumer demand for intact fruit due to its longer shelf life, ease of handling, and suitability for both retail and home consumption. Sliced and cut pineapple, pineapple pulp, and other value-added formats accounted for smaller portions of the market, catering to convenience-oriented buyers and foodservice applications, while supporting overall market penetration and diversifying product offerings.

New Zealand Pineapple Market (2025-2031) report provides an in-depth analysis with 24 figures and 6 tables, covered in 74 pages. The report thoroughly covers the market by bearing type and by end-user. The New Zealand Pineapple Market outlook report provides an unbiased and detailed analysis of the ongoing trends, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.