Turkey DIY Home Improvement Market is projected to grow at a CAGR of 5.6% during 2025–2031

DIY home improvement stores segment by Distribution Channel held the largest revenue share in Turkey DIY Home Improvement Market -6Wresearch

DIY home improvement stores commanded the largest revenue share in Turkey DIY home improvement market in 2024, capturing most total sales, driven by the stores’ extensive product variety and accessibility, catering to the growing number of homeowners undertaking renovations and repairs—particularly in response to rising nationwide demand for home upgrades and improvements.

According to 6Wresearch, the Turkey DIY Home Improvement Market is projected to grow at a CAGR of 5.6% during 2025–2031. The Turkey DIY Home improvement market seen significant growth, driven by the increasing demand for renovations, particularly among second-hand home buyers. Over the first four months of 2025, the number of second-hand homes sold reached a high, marking a Y-O-Y increase. This growing trend toward purchasing older homes, which typically require repairs, remodeling, and customization, is directly benefiting the DIY market. Homeowners are investing in DIY solutions for energy efficiency upgrades, plumbing, painting, and home décor, fueling the demand for DIY products.

The rise in housing-related expenditure also contributes to the market's growth. In 2023, Turkish households allocated their consumption to housing and rent, highlighting a rising trend in home quality and comfort. This shift in consumer behavior has created a larger base for DIY products such as tools, paints, lighting, and home furnishings, especially among budget-conscious homeowners managing their own home improvements. As housing-related spending continues to rise, the demand for DIY solutions is expected to grow further, with consumers seeking affordable and customizable home improvement products.

According to Suryakant, Senior Research Analyst, 6Wresearch, Painting, wallpaper, and surface finishes led Turkey’s DIY home improvement market in 2024, capturing the lion’s share, driven by increased renovation activity and a rising demand for personalized, sustainable, and eco-friendly interior upgrades. The strong focus on aesthetic improvements was further supported by a surge in second-hand home sales, which accounted for total transactions in 2024, fueling additional demand for home enhancements and renovations.

Turkey DIY Home Improvement Market (2025-2031) report provides an in-depth analysis with 14 figures and 4 tables, covered in 63 pages. The report thoroughly covers market by Product Type and Distribution Channel. Turkey DIY Home Improvement Market outlook report provides an unbiased and detailed analysis of the on-going Turkey DIY Home Improvement Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.