Outdoor Application to Register Higher Adoption of Digital Signage Systems over the Next Six Years– 6Wresearch

UAE is recognized as one of the leading countries by World Bank for its most improved business environment. In 2016, UAE recorded growth of 2.7% of Dubai Emirate in terms of real GDP. Non-oil sectors constituted nearly 70% of the GDP of the entire country which minimized the impact of drastic drop in oil prices post 2014. Abu Dhabi region raised capital through issuance of $5 billion Eurobond in 2016 to fund various development projects. The country’s preparation for international event “World Expo 2020” through development of infrastructure in sectors such as retail, hospitality and transportation, contributed majorly to the significant growth of UAE digital signage market.

According to 6Wresearch, UAE Digital Signage Market is expected to grow at a CAGR of 15% during 2017-23. Number of tourists visiting Dubai reached a figure of nearly 15 million in 2016 and it is anticipated to register a rise by 79% in the next four years. This has resulted in huge growth in region’s hospitality and retail industry marked by increase in hotels and mall projects across the region. Small businesses such as Quick Service Restaurants (QSRs), food chains and restaurants flourished in the region due to rise in tourist arrivals. These factors have combined to propel the digital signage market in the country to a sizeable growth.

According to Prijo Samuel, Assistant Research Manager, Research and Consulting, 6Wresearch, “Outdoor digital signage is the fastest growing application in UAE and presents huge opportunity to consumer driven brands to showcase their products and increase the footfall in their stores.”

“Moreover, completion of various government projects and city expansion over the coming years is likely to cater huge infrastructural requirement of organizing Dubai Expo 2020, and is also expected to push the demand for outdoor digital signage solutions. Outdoor digital signage kiosk solutions are predicted to be the major segment due to installation in theme parks, sporting arenas, and QSR drive-through,” He further added.

According to Kushagra Sharma, Research Associate, Research and Consulting, 6Wresearch, “In digital signage market, display screens segment accounted for the major chunk of revenues in 2016, due to higher average price in comparison to content players and software.”

“Additionally, increasing tendency of the consumers to spend on higher resolution & larger size displays for signage system as well as growing demand for video wall solutions would lead to an increase in cost contribution percentage of the display component in digital signage systems,” He further quoted.

Major companies in UAE digital signage market include- BenQ, LG, Mood Media, Navori, NEC, Panasonic, Samsung, Scala, Sharp, and Sony.

“UAE Digital Signage Market (2017-2023)” estimates and forecast the overall digital signage market by revenues, sales volume, by component, display screen type, display screen technology, display screen size, by end users, by applications, and by regions. The report also gives key insights on competitive landscape, market share by companies, company profiles, market trends, market drivers and restraints.

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