Product Code: ETC5497174 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Digital Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Digital Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Digital Market - Industry Life Cycle |
3.4 Gambia Digital Market - Porter's Five Forces |
3.5 Gambia Digital Market Revenues & Volume Share, By Software , 2021 & 2031F |
4 Gambia Digital Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in The Gambia |
4.2.2 Growing smartphone adoption among the population |
4.2.3 Government initiatives to promote digitalization and e-commerce |
4.3 Market Restraints |
4.3.1 Limited access to reliable and high-speed internet infrastructure in rural areas |
4.3.2 Lack of awareness and trust in digital payment systems |
4.3.3 Regulatory challenges and cybersecurity concerns |
5 Gambia Digital Market Trends |
6 Gambia Digital Market Segmentations |
6.1 Gambia Digital Market, By Software |
6.1.1 Overview and Analysis |
6.1.2 Gambia Digital Market Revenues & Volume, By CRM Software, 2021-2031F |
6.1.3 Gambia Digital Market Revenues & Volume, By Email Marketing Software, 2021-2031F |
6.1.4 Gambia Digital Market Revenues & Volume, By Social Media Advertising, 2021-2031F |
7 Gambia Digital Market Import-Export Trade Statistics |
7.1 Gambia Digital Market Export to Major Countries |
7.2 Gambia Digital Market Imports from Major Countries |
8 Gambia Digital Market Key Performance Indicators |
8.1 Average time spent online by Gambian users |
8.2 Number of active users on digital platforms |
8.3 Percentage of businesses adopting digital payment solutions |
8.4 Growth rate of e-commerce transactions |
8.5 Number of digital skills training programs conducted in The Gambia |
9 Gambia Digital Market - Opportunity Assessment |
9.1 Gambia Digital Market Opportunity Assessment, By Software , 2021 & 2031F |
10 Gambia Digital Market - Competitive Landscape |
10.1 Gambia Digital Market Revenue Share, By Companies, 2024 |
10.2 Gambia Digital Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |