How big is the 2-phenylethanol market | Market Value & Opportunities

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Code: MTA4837

Publication Date: Jul 2025

How big is the 2-Phenylethanol Market?

According to 6Wresearch internal database and industry insights, the Global 2-phenylethanol market was valued at USD 260 million in 2024 and is projected to reach USD 445 million by 2031, growing at a CAGR of 7.9% during the forecast period 2025–2031.

The market is witnessing stable growth owing to its rising use as a fragrance ingredient, flavouring agent, and solvent across various industries including cosmetics, food, and pharmaceuticals.

Key Growth Factors of the 2-Phenylethanol Market

Increasing demand for natural and floral aroma chemicals in perfumes and personal care products
Growth in food and beverage industry using it as a flavouring additive
Expansion of pharmaceutical applications, especially in topical and antiseptic formulations
Rising preference for bio-based and eco-friendly fragrance ingredients
Technological advancements in fermentation-based production processes

2-Phenylethanol Market Trends

The market is trending towards the adoption of naturally derived 2-phenylethanol from renewable sources such as yeast fermentation, replacing synthetic counterparts. The interest is increasing in its use in clean-label perfumes and skin-safe cosmetic products. The cosmetic and personal care segment is shifting towards the multifunctional ingredients 2-phenylethanol offers both fragrance and antimicrobial properties. Further, the increasing R&D in biosynthesis and metabolic engineering is enabling large-scale production at lower costs. The trend of personalized and gender-neutral fragrances is also spurring the demand.

Emerging Developments in the 2-Phenylethanol Market

Market is developing with the innovation include the expansion of bio-based production facilities, particularly in Europe and Asia. The collaborations between fragrance houses and biotech firms are increasing to scale natural 2-phenylethanol output. Also, the startups and established players alike are investing in engineered microbial strains for more efficient and eco-friendly production. Furthermore, the incorporation of 2-phenylethanol in organic certified products is opening new growth avenues, particularly in the premium wellness and beauty space.