How big is the automation testing market | Growth Analysis 2031

Q: What is the size of the automation testing market?

The automation testing market is forecast to exceed USD 58.3 billion by 2031.

Q: Which sectors are adopting automation testing?

The BFSI, healthcare, retail, telecom, and manufacturing sectors are major adopters due to the need for complex system validations and compliance

Q: How is AI impacting automation testing?

AI is enabling test case optimization, predictive defect analysis, and autonomous test generation, significantly improving test coverage and efficiency.

Q: Are SMEs also investing in automation testing tools?

Yes, due to SaaS-based pricing models, small and medium enterprises are increasingly adopting automation testing solutions to boost software quality.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5060

Publication Date: Jul 2025

How Big Is the Automation Testing Market?

According to 6Wresearch internal database and industry insights, the Global Automation Testing Market was valued at USD 24.7 billion in 2024 and is projected to reach over USD 58.3 billion by 2031, growing at a CAGR of 13.4% during the forecast period.

The surge in demand is mainly fueled by the increasing need for faster software deployment, adoption of agile and DevOps practices, and the rising complexity of enterprise software systems.

Growth Factors of the Automation Testing Market

The growing complexity of software and the need for frequent updates in digital products are driving changes in testing.
The rapid adoption of DevOps and CI/CD pipelines is pushing for more automated workflows.
Automation offers greater cost-efficiency and speed compared to manual testing.
There is also a rising demand for scalable cloud testing environments and mobile test automation.
AI and machine learning-powered testing tools are emerging, offering predictive analytics and self-healing tests.
Strict compliance requirements in industries like BFSI, healthcare, and telecom add to the need for reliable testing solutions.

Automation Testing Market Trends

In the automation testing market, AI-powered test generation and self-healing test frameworks are becoming common. Scriptless and codeless automation tools help QA teams scale without needing deep coding skills. Testing-as-a-service (TaaS) and virtual test environments are growing trends, especially for global companies aiming to improve efficiency. The integration of robotic process automation (RPA) with software testing is also creating new opportunities for smart test automation.

Emerging Developments in Automation Testing Market

Automation testing is expanding beyond traditional web and mobile apps into areas like IoT device validation, blockchain testing, and augmented reality interface checks. Vendors are focusing on AI-enhanced quality engineering platforms and digital twin testing environments to keep up with these new demands. Test automation tools are also beginning to integrate ethical AI models and bias detection capabilities in response to growing concerns about fairness and transparency in software systems.