How big is the beetroot powder market | Segment & Growth 2031

Q: What is the overall size of the beetroot powder market?

The beetroot powder market is projected to reach USD 845.6 million by 2031.

Q: Which end-use industries drive demand for beetroot powder?

Dietary supplements, sports nutrition, food and beverage, cosmetics, and animal nutrition are key growth areas.

Q: What regions are leading the beetroot powder market?

North America leads in consumption, followed by Europe and Asia-Pacific, with strong health and wellness product penetration.

Q: What are the major challenges in this market?

Challenges are shelf-life stability, flavor masking in food applications, pricing volatility of organic beets, and standardization issues.

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Code: MTA5895

Publication Date: Jul 2025

How big is the beetroot powder market?

According to 6Wresearch internal database and industry insights, the beetroot powder market was valued at approximately USD 472.8 million in 2024 and is projected to reach USD 845.6 million by 2031, growing at a CAGR of 8.4% during the forecast period.

The growing popularity of plant-based diets, the growing need for functional foods and natural food coloring, and growing knowledge of beetroot health advantages are the main drivers of this growth. Applications of products in the food processing, sports nutrition, and dietary supplement industries also support market growth.

Key Growth Factors of the Beetroot Powder Market

Growing demand for natural and organic food ingredients
Increased use in health supplements and sports nutrition
Rising awareness of beetroot antioxidant and cardiovascular benefits
Expansion of vegan and functional food product portfolios
Innovation in ready-to-mix and flavored beetroot-based beverages
Increase in e-commerce and health-focused retail channels

Beetroot Powder Market Trends

Manufacturers are introducing beetroot powder in convenient sachets, capsules, and drink mixes. Products with clean labels and non-GMO certification are becoming more popular. The dairy, bakery, and confectionery industries are increasingly using beetroot powder as a natural red coloring agent. In the wellness industry, functional blends that combine beetroot with spirulina, ginger, or turmeric are becoming more popular.

Emerging Developments in the Beetroot Powder Market

Nitric oxide boosters and pre-workout mixes made with beetroot are examples of new product development. Nutrient retention is being improved through research on improved drying methods. Blockchain is being used by businesses to ensure product quality and traceability. Applications across industries in cosmetics and pet supplements are being investigated.