How big is the beverage market | Industry Trends & Future Outlook

Q: How big is the worldwide beverage market size?

The beverage market is projected to reach USD 2.21 trillion by 2031.

Q: What is the expected CAGR of the beverage market during the forecast period?

The beverage market is expected to grow at a CAGR of 5.5% from 2025 to 2031.

Q: Which segment is witnessing the fastest growth in the beverage industry?

Functional beverages, including energy drinks, probiotic drinks, and plant-based beverages, are the fastest-growing segments.

Q: What are the major challenges in the beverage market?

Regulatory compliance, fluctuating raw material prices, and increasing competition from local brands are key challenges.

Q: Which regions are driving the growth of the beverage market?

Asia-Pacific and North America are leading growth due to rising income levels, changing dietary habits, and growing youth populations.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5935

Publication Date: Jul 2025

How big is the beverage market?

According to 6Wresearch internal database and industry insights, the Global beverages market was valued at approximately USD 1520 Billion in 2024 and is expected to reach USD 2228 Billion by 2031, growing at a compound annual growth rate of 7.40% during the forecast period (2025-2031).

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The growth in the market is driven by evolving consumer preferences, rising health consciousness, demand for functional beverages, and expansion in on-the-go consumption. Innovations in low-calorie, plant-based, and fortified drinks are also driven the sector. Additionally, the rise of ready-to-drink segments and increased urbanization are supporting steady demand worldwide.

Key Growth Factors of the Beverage Market

Rising demand for health and wellness-oriented drinks
Innovation in plant-based, low-sugar, and functional beverages
Growth in urbanization and fast-paced lifestyles boosting RTD sales
Expansion of organized retail and e-commerce distribution
Increasing investments in branding and new flavor formulations

Beverage Market Trends

Consumers are shifting toward clean-label, sustainable, and functional beverages such as kombucha, vitamin-infused water, and probiotics. Alcohol-free spirits and nootropic drinks are gaining popularity. Demand is also increasing for convenient packaging formats like canned and single-serve bottles.

Emerging Developments in the Beverage Market

Technology is driving beverage innovation with AI-led flavor design and smart vending systems. Brands are focusing on traceable sourcing and eco-friendly packaging. Customizable hydration systems and powdered beverage mixes are also entering the mainstream.