How big is the Blueberry Market | Production & Value 2025

Q: How big is the blueberry market?

The blueberry market was demonstrated around USD 11 billion in 2024 and is projected to reach USD 17 billion by 2031.

Q: What is driving the growth of the blueberry market?

Health awareness, demand for antioxidant-rich diets, and growth of functional foods are driving the growth.

Q: What are the major trends in the blueberry market?

Rising popularity of frozen and processed blueberries, clean-label demand, and superfood positioning are major trends.

Q: Which regions dominate the blueberry production?

North America lead the market which is followed by Latin America and Europe in production and export.

Q: What are the challenges for the blueberry industry?

Seasonal limitations, perishability, and high labour dependency in harvesting are the challenges faced by the industry.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5173

Publication Date: Jul 2025

What is the size of the Blueberry Market?

According to 6Wresearch internal database and industry insights, the Global Blueberry Market was estimated at USD 11 billion in 2024 and is projected to reach USD 17 billion by 2031, expanding at a CAGR of 7.3% during the forecast period 2025–2031.

This growth of market is attributed to the several factors including the increasing health awareness, demand for antioxidant-rich fruits, and rising use of blueberries in snacks, beverages, and nutraceuticals.

Key Growth Factors of the Blueberry Market

Increasing use in nutraceutical and dietary supplement industries
Rising consumer preference for functional and superfoods
Expansion of blueberry-based food and beverage products
Growth in organic fruit farming and export opportunities
Improved post-harvest handling and cold chain logistics

Blueberry Market Trends

Blueberry market is expanding their reach over the years as the consumers are driving demand for frozen, dried, and processed blueberry formats alongside fresh produce. Growth is observed as the clean-labelling, plant-based, and natural products is pushing blueberry inclusion in smoothies, cereals, and dairy alternatives. Aside from these, there are ready-to-eat and convenient snack categories are increasingly incorporating blueberry ingredients to attract health-conscious buyers.Further, premiumization in bakery and dessert sectors is boosting demand for high-quality blueberries.

Emerging Developments in the Blueberry Market

Blueberry market is witnessed for the growth in the precision farming and AI-based crop management tools which are helping optimize blueberry yield and quality. Breeding of climate-resilient blueberry varieties and vertical farming are emerging as sustainable production solutions. Use of drone technology and real-time analytics is becoming more common for pest detection and irrigation planning. Further, the post-harvest innovations, such as smart packaging and natural preservatives, are enhancing shelf life and reducing waste.