How Big Is the Business Analytics Market | Growth Analysis 2025

Q: How big is the business analytics market in 2024?

The business analytics market was estimated at USD 99 billion in 2024.

Q: What is the forecasted market size by 2031?

The market is projected to reach USD 196 billion by 2031, growing at a CAGR of 10.1%.

Q: What is driving the growth of business analytics?

Increased focus on digital transformation, real-time data processing, and competitive advantage are major drivers.

Q: What are the major trends in the business analytics industry?

Key trends include AI-powered analytics, self-service BI, embedded analytics, and data privacy frameworks.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5438

Publication Date: Jul 2025

What is the size of the Business Analytics Market?

According to 6Wresearch internal database and industry insights, the Global Business Analytics Market was estimated at USD 99 billion in 2024 and is anticipated to reach USD 196 billion by 2031, growing at a CAGR of 10.1% during the forecast period 2025–2031.

Due to growing demand for data-driven decision-making, increasing digital transformation, and the adoption of advanced analytics tools across industries, the business analytics market is predicted for growth in the forthcoming years.

Key Growth Factors of the Business Analytics Market

Growing adoption of cloud-based analytics platforms
Rising demand for real-time decision-making and data visualization
Expansion of big data, IoT, and AI integration in business processes
Increased use of predictive and prescriptive analytics
Strong demand across BFSI, retail, healthcare, and manufacturing sectors

Business Analytics Market Trends

Business analytics market is growing with notable trends such as self-service analytics tools are gaining popularity among non-technical users for quick insights. And the AI- and ML-powered analytics are enabling automation of business intelligence tasks. At the other side, the embedded
analytics is being integrated directly into business applications and workflows. This market is expanding with the data democratization is encouraging organizations to make analytics accessible to more departments.

Emerging Developments in the Business Analytics Market

Business analytics market is navigating new developments which include the augmented analytics using NLP and AI is making data insights more accessible. With the time, real-time and edge analytics are improving decision-making in dynamic environments like logistics and manufacturing. Also, the data fabric and data mesh architectures are helping businesses manage distributed data more efficiently. Further, the market is emphasizing on data governance, privacy, and compliance is shaping analytics implementations.