How Big Is the Candle Market | Growth Analysis 2031

Q: How big is the candle market?

The candle market was estimated at USD 12.9 billion in 2024 and is projected to reach USD 19.9 billion by 2031.

Q: What are the major drivers of candle market growth?

Increasing interest in home ambiance, wellness products, and sustainable candle materials are the major drivers.

Q: What are the key trends in the candle industry?

Natural waxes, scent innovation, online sales, and sustainable packaging are key trends.

Q: Who are the leading players in the candle market?

Top brands include Yankee Candle, Bath & Body Works, DIPTYQUE, and NEST New York.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA5565

Publication Date: Jul 2025

What is the size of the Candle Market?

According to 6Wresearch internal database and industry insights, the Global Candle Market was estimated at USD 12.9 billion in 2024 and is projected to reach USD 19.9 billion by 2031, growing at a CAGR of 6.4% during the forecast period 2025–2031.

Due to rising consumer preference for home ambiance products, increasing popularity of aromatherapy, and growing demand for decorative and scented candles, the market is anticipated for growth in the coming years.

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Key Growth Factors of the Candle Market

Growing use of candles for home decor and wellness
Rising demand for natural and eco-friendly wax products
Surge in gifting trends, festivals, and lifestyle branding
Increasing consumer spending on aromatherapy and relaxation
Innovation in shapes, scents, and packaging appealing to younger consumers

Candle Market Trends

The candle market is expanding its landscape over the years with rising shift towards the organic, soy-based, and beeswax candles as consumers seek sustainable and non-toxic products. With the time, fragrance in innovation and seasonal collections are boosting demand from lifestyle and wellness segments. E-commerce platforms are driving sales, especially for niche and artisanal candle brands with strong online presence and brand storytelling.

Emerging Developments in the Candle Market

Candle market is seeing some major developments with biodegradable packaging and refillable containers to meet sustainability goals. At the other side, the tech-integration, such as smart candles with embedded LED features and scent diffusion control, is gradually entering premium segments.

Manufacturers are also exploring plant-based dyes and phthalate-free fragrances to appeal to health-conscious consumers. Further, the collaborations with luxury brands and influencers are supporting the niche candle makers expand visibility and tap into premium lifestyle markets.