How Big Is the CBD Market | Industry Trends & Forecast 2025

Q: What is the current size and forecast of the CBD market?

The CBD market was valued at USD 8.1 billion in 2024 and is projected to reach USD 22.6 billion by 2031 at a CAGR of 15.6%.

Q: What are the top-selling product categories?

CBD oils, gummies, skincare, beverages, and pain relief creams dominate sales.

Q: What is driving CBD demand globally?

Natural wellness trends, legalization, and new therapeutic applications.

Q: What challenges does the market face?

Regulatory uncertainty, quality control issues, and inconsistent product labeling.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4752

Publication Date: Jul 2025

How big is the CBD Market?

According to 6Wresearch internal database and industry insights, the Global CBD (Cannabidiol) Market was valued at approximately USD 8.1 billion in 2024 and is projected to reach USD 22.6 billion by 2031, growing at a CAGR of 15.6% during the forecast period.

This growth is driven by expanding legalization of hemp-derived products, increasing consumer awareness of CBD’s wellness benefits, and rising demand across food, cosmetics, and healthcare sectors.

Key Growth Drivers of the CBD Market

Widespread adoption of CBD-infused supplements, topicals, and edibles
Legalization of medical and recreational cannabis in various countries
Growing awareness of natural wellness solutions for anxiety, sleep, and pain
Product innovation across cosmetics, pet care, and functional beverages
Rising investment from pharma and FMCG companies in CBD research and branding

CBD Market Trends

CBD market is shifting toward full-spectrum and broad-spectrum extracts to offer enhanced therapeutic effects. The demand for clean-label, vegan, and THC-free products is growing across skincare, beverages, and wellness segments. Personalized CBD formulations based on DNA and biometrics are gaining popularity. Online retail and D2C channels are key in driving visibility and accessibility, while regulatory transparency continues to shape consumer trust and brand competition.

Emerging Developments in the CBD Market

Upcoming trends are nano emulsion and liposomal CBD delivery to enhance the bioavailability of the molecule in drinks and topical skincare. Customization machines based on AI would be implemented into wellness platforms. The pharma companies are conducting research on the effectiveness of CBD to treat neurological, and autoimmune conditions, which are being put under clinical trials. Product authentication and source tracking are being done by means of the application of blockchain. Firms are also paying attention to environmentally sound growth and carbon-neutral generation of CBD with the aim of supporting the ecologically aware consumer.