What is the Cricket Market Size?
According to 6Wresearch internal database and industry insights, the Cricket Market was valued at USD 350 billion in 2024 and is anticipated to exceed USD 600 billion by 2031, registering a steady at a CAGR of 8.2% during the forecast period.
This robust growth is driven by rising global reception of the sport, growing reserves in associations and franchises, and escalating viewership through digital platforms. Factors such as high-tech enhancements in broadcasting, endorsement deals, and merchandise sales are further accelerating growth.
Growth Factors of the Cricket Market
- The digital and OTT sports viewership is expanding
- There has been an increase in investment in sports infrastructure
- Booming sports tourism and fan engagement
- Enhanced sponsorship and branding opportunities
- Emergence of cricket in non-traditional markets
- Technological integration in broadcasting and analytics
- Rising sales of cricket apparel and merchandise
Cricket Market Trends
There are several trends shaping the Cricket Industry as there is a major shift toward digitalized consumption with increased reliance on streaming platforms and social media for fan engagement. In addition, franchise-based leagues continue to dominate the commercial landscape, while women's cricket is gaining significant momentum globally. Sustainability, AI-based performance analytics, and immersive fan experiences are shaping the modern cricket ecosystem.
Emerging Developments in the Cricket Market
Cricket industry is witnessing key developments such as the globalization of tournaments, increasing commercialization of women's cricket, and cross-border collaborations between cricket boards. Technological advancements like smart wearables and AR/VR fan interactions are also being integrated. Additionally, eco-friendly stadiums and innovations in match-day experiences are being prioritized.
Leading Companies in the Cricket Market
- Adidas AG
- Gray-Nicolls
- Kookaburra Sport
- Puma SE
- Sanspareils Greenlands (SG)
- MRF Limited
- New Balance
- Nike, Inc.
How Big Is the Cricket Market in the World : FAQ's
The cricket market is expected to grow at a CAGR of 8.2% from 2025 to 2031.
Key trends in cricket market include OTT and digital consumption, growth of women’s cricket, and advanced performance analytics.
Cricket market was valued at USD 350 million in 2024 and expected to reach USD 600 million by 2031.
Key drivers of cricket market include increasing popularity of franchise cricket, rising investments, and growing merchandise demand.
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