How big is the Data Broker Market | Value Chain & Future Forecast 2025

Q: What is the data broker market size and forecast from 2025 to 2031?

The data broker market is valued at approximately USD 285 billion in 2025 and is projected to reach around USD 470 billion by 2031.

Q: What is the CAGR of the data broker market for the forecast period?

The data broker market is expected to grow at a CAGR of 7.5% during 2025–2031.

Q: What are the key drivers of the data broker market?

Key drivers of data broker market include the rise of targeted marketing, demand for data-driven strategies, digital transformation, and proliferation of connected devices.

Q: What are the major trends in the data broker market?

Major trends in data broker market include a shift toward ethical data practices, AI integration, data privacy compliance, and expansion of data sharing partnerships.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5706

Publication Date: Jul 2025

What is the Data broker Market Size?

According to 6Wresearch internal database and industry insights, the Global Data broker market was valued at USD 285 billion in 2024 and is anticipated to exceed USD 470 billion by 2031, registering a steady at a CAGR of 7.5% during the forecast period.

The data broker market is driven by increasing demand for consumer and business data across industries. Companies leverage brokered data to enhance marketing strategies, improve customer insights, and drive operational decisions. The market benefits from technological advancements in data analytics, artificial intelligence, and machine learning, enabling better data processing and monetization.

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Major Growth Factors of the Data broker Market

Rising demand for targeted advertising
Growth of digital and e-commerce platforms
Advancements in data analytics and AI
Proliferation of IoT and connected devices
Increased adoption of customer intelligence platforms
Expansion of data-driven decision-making
Surge in demand for real-time data insights
Growing reliance on third-party data sources

Data broker Market Trends

The data broker market is witnessing a shift toward ethical data collection and increased transparency due to rising consumer awareness and privacy regulations. Companies are investing in secure and compliant data aggregation practices while enhancing personalization capabilities. Integration with advanced AI and predictive analytics is becoming prevalent to derive actionable insights.

Emerging Developments in the Data broker Market

The data broker market is experiencing notable developments such as the introduction of privacy-focused platforms and blockchain-based data exchanges. These innovations aim to provide users with control over their personal data while ensuring transparency. Additionally, regulators are proposing stricter laws, pushing brokers to adopt robust compliance mechanisms.