How big is the dietary supplement market | Insights & Growth 2025

Q: What is the market size of the dietary supplement market in 2025 and 2031?

The dietary supplement market was expected to be valued at approximately USD 164 billion in 2025 and is projected to reach around USD 281.5 billion by 2031.

Q: What is the CAGR of the dietary supplement market between 2025 and 2031?

The dietary supplement market is expected to grow at a CAGR of 8.50% during the forecast period.

Q: What are the key trends in the dietary supplement market?

Key trends include clean-label and vegan supplements, growing demand for personalized nutrition, and innovation in supplement delivery forms.

Q: What are the main drivers of the dietary supplement market?

The market is driven by increased health awareness, aging demographics, preventive health measures, and digital access to nutritional solutions.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6058

Publication Date: Jul 2025

What is the dietary supplement Market Size?

According to 6Wresearch internal database and industry insights, Global dietary supplement market was valued atUSD 164 billion in 2024 and is anticipated to exceedUSD 281.5 billion by 2031, registering a steady at aCAGR of 8.50% during the forecast period.

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This significant growth is driven by rising health consciousness, an aging global population, and increasing adoption of preventive healthcare. Consumer demand for personalized nutrition, sports nutrition, and plant-based or natural supplements continues to rise, while innovations in delivery formats such as gummies, powders, and functional beverages are also fueling expansion.

Major Growth Factors of the Dietary Supplement Market

Rising focus on preventive healthcare
Growing demand for personalized nutrition
Increasing geriatric population
Higher awareness about immune and digestive health
Expanding use of plant-based and vegan supplements
Rapid urbanization and busy lifestyles
E-commerce and digital health platform growth
Innovation in supplement formats (gummies, soft gels, etc.)

Dietary Supplement Market Trends

The dietary supplement market is seeing strong growth in clean-label and plant-based products, especially those free from synthetic additives. There's a notable consumer shift toward tailored nutritional solutions such as age-specific and goal-specific supplements. Furthermore, the rise of sports nutrition and increased health concerns post-pandemic are accelerating market demand across all regions.

Emerging Developments in the Dietary Supplement Market

The dietary supplement market is witnessing increased investment in personalized supplement solutions, leveraging data from wearables and genetic testing. New product launches featuring adaptogens, probiotics, and collagen are gaining traction. Additionally, strategic partnerships between pharmaceutical and nutrition companies are helping to scale innovations and improve regulatory compliance globally.