How big is the digestive health supplement market | Insights & Growth 2025

Code: MTA6054 Publication Date: Jul 2025

What is the digestive health supplement Market Size?

According to 6Wresearch internal database and industry insights, Global digestive health supplement market was valued atUSD 10.4 billion in 2024 and is anticipated to exceedUSD 18.9 billion by 2031, registering a steady at aCAGR of 8.7% during the forecast period.

The market is gaining momentum due to rising consumer awareness about gut health, increasing incidences of digestive disorders, and a growing preference for preventive healthcare. The surge in demand for probiotics, prebiotics, enzymes, and fiber-based supplements is also fueling market expansion. Additionally, clean-label trends, increased product innovation, and personalized nutrition are key elements contributing to this robust growth.

Major Growth Factors of the Digestive Health Supplement Market

  • Increasing consumer awareness regarding gut and digestive health
  • Rising demand for probiotics and prebiotic supplements
  • Shift towards preventive healthcare solutions
  • Growth in the aging population seeking digestive support
  • Expanding retail and online distribution networks
  • Innovations in formulation and delivery formats
  • Rising health consciousness and dietary supplement adoption
  • Growing demand for plant-based and clean-label supplements

Digestive Health Supplement Market Trends

The digestive health supplement market is witnessing a clear shift towards natural, plant-based, and clean-label solutions. Manufacturers are innovating with probiotic strains, enzyme blends, and fiber sources to meet diverse consumer needs. There is also a surge in demand for convenient delivery formats like gummies, powders, and functional beverages. Personalized nutrition and microbiome-targeted products are gaining prominence as companies invest in R&D to offer more effective and tailored digestive support.

Emerging Developments in the Digestive Health Supplement Market

The digestive health supplement market is experiencing robust development through collaborations between nutraceutical companies and biotech firms for next-gen microbiome solutions. Advanced probiotic technologies, time-release formulations, and clinical research-backed products are setting new industry standards. Additionally, product launches aimed at targeting specific digestive concerns, such as bloating or IBS, are expanding the consumer base and driving competition.

Major Companies in the Digestive Health Supplement Market

  • Nestlé Health Science
  • Herbalife Nutrition Ltd.
  • Amway Corporation
  • NOW Foods
  • Garden of Life (Nestlé)
  • Nature’s Bounty Co.
  • Bayer AG
  • BioGaia AB
  • Church & Dwight Co., Inc.
  • Danone S.A.

How big is the digestive health supplement market : FAQs

The Digestive Health Supplement market was expected to reach approximately USD 10.4 billion in 2025 and is projected to exceed USD 18.9 billion by 2031.
The Digestive Health Supplement market is forecasted to grow at a CAGR of 8.7% during the period from 2025 to 2031.
Key trends of Digestive Health Supplement market include the rise of clean-label and plant-based supplements, personalized gut health solutions.
Major drivers of Digestive Health Supplement market include growing awareness of digestive wellness, a rise in gastrointestinal issues, aging demographics.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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