How Big Is the Endpoint Protection Market | Growth Insights 2025

Q: Who are the key players in the endpoint protection market?

Key players include McAfee Corp., CrowdStrike Holdings Inc., Trend Micro Inc., Microsoft Corporation, and others.

Q: What are the emerging technologies in endpoint security?

Technologies like zero-trust frameworks, XDR, and behavioral analytics are shaping next-gen endpoint protection tools.

Q: What is spurring the growth of the endpoint protection market?

The growth is driven by rising cyberattacks, and demand for real-time threat intelligence in remote and distributed networks.

Q: What will the endpoint protection market be worth by 2031?

The endpoint protection market is projected to reach over USD 33.7 billion by 2031.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6318

Publication Date: Jul 2025

How Big Is the Endpoint Protection Market?

According to 6Wresearch internal database and industry insights, the endpoint protection market was estimated at USD 16.9 billion in 2024 and is anticipated to exceed USD 33.7 billion by 2031, registering a CAGR of 11.5%.

This growth is mainly driven by surge in ransomware and phishing attacks and the need for unified threat management solutions across hybrid endpoints. Increasing compliance requirements and the evolution of AI-driven endpoint detection are further augmenting the Endpoint Protection Market Growth.

Growth Factors of the Endpoint Protection Market

There has been increased cyber threats targeting remote and hybrid work setups
Surge in digital transformation across SMEs and large enterprises
Widespread adoption of cloud-based endpoint security platforms
Mandatory compliance with data privacy regulations
The demand for integrated solutions offering real-time detection and automated response
Proliferation of BYOD trends necessitating endpoint security policies

Endpoint Protection Market Trends

Endpoint Protection Marketis evolving with a shift towards AI-powered threat detection, zero-trust architecture, and XDR integrations. Cloud-delivered endpoint solutions are witnessing high adoption, while advanced encryption and behavior-based analysis tools are being integrated into endpoint agents to improve threat visibility.

Emerging Developments in Endpoint Protection Market

In general, vendors in the Endpoint Protection Industry are focusing on reducing false positives with machine learning enhancements, offering lightweight agents to reduce system load, and introducing centralized dashboards for multi-device environments. Innovations like autonomous threat hunting, user behavior analytics, and security posture management are redefining endpoint protection strategies.