How Big Is the Eye Tracking Market | Forecast & Trends 2031

Q: What is the overall size of the eye tracking market?

The eye tracking market was valued at USD 0.9 Billion in 2024 and is expected to reach USD 2.1 Billion by 2031

Q: What is the expected growth rate of the eye tracking market?

The market is expected to grow at a CAGR of 13.1% during the forecast period.

Q: What industries are key adopters of eye tracking technology?

Healthcare, automotive, retail, gaming, and academic research are major adopters.

Q: What are the key types of eye tracking technology?

Screen-based, wearable, and remote eye tracking systems are the main types in use.

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Code: MTA5956

Publication Date: Jul 2025

How big is the eye tracking market?

According to 6Wresearch internal database and industry insights, the Global Eye Tracking Market was valued at USD 0.9 Billion in 2024 and is expected to reach USD 2.1 Billion by 2031, growing at a compound annual growth rate of 8.20% during the forecast period (2025-2031).

This growth is driven by increasing adoption in healthcare diagnostics, automotive driver monitoring systems, consumer behaviour research, and advanced gaming interfaces. The market is also benefiting from innovations in eye-tracking technology, enhanced AI integration, and expanding applications across virtual and augmented reality platforms.

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Key Growth Factors of the Eye Tracking Market

Rising demand for human-computer interaction across consumer electronics and AR/VR devices
Growing use of eye tracking in neurological and psychological diagnostics
Integration of eye tracking in automotive safety and driver monitoring systems
Expansion of usability testing and market research in retail and advertising
Technological advancements in camera-based and infrared eye tracking sensors
Increase in demand for immersive gaming and simulation training environments

Eye Tracking Market Trends

The market is shifting toward wearable and embedded eye tracking solutions in smart glasses and AR/VR headsets. Cloud-based analytics platforms and AI-enhanced gaze prediction are gaining traction. Eye tracking in education, especially for attention and engagement monitoring, is emerging rapidly. Eye tracking is also being combined with facial recognition to provide richer behavioral insights.

Emerging Developments in the Eye Tracking Market

With the rise of advanced biometrics, emerging developments in the eye tracking market include the miniaturization of sensors for easy embedding into smartphones and wearable tech. Eye tracking is also being adopted in lie detection systems and assistive solutions for people with disabilities. The industry is pushing boundaries through multi-modal biometric integration, while open-source platforms are supporting academic institutions and researchers to tailor applications for experimental and real-world use.