How Big Is the Fabric Softener Market | Growth Analysis & Segments 2031

Q: What is the overall size of the fabric softener market?

The fabric softener market was valued at USD 12.7 Billion in 2024 and is expected to reach USD 17 Billion by 2031

Q: What consumer trends are influencing the fabric softener market?

Eco-conscious buying, interest in premium scents, and convenience-driven purchases are major trends.

Q: Which distribution channels are key to fabric softener sales?

Supermarkets, online platforms, and direct-to-consumer channels are driving strong growth.

Q: What regions are leading the fabric softener market?

Asia-Pacific, followed by North America and Europe, are the most prominent markets in terms of volume and value.

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Code: MTA5962

Publication Date: Jul 2025

How big is the fabric softener market?

According to industry insights and 6Wresearch internal database, the Global Fabric Softener Market was valued at USD 12.7 Billion in 2024 and is expected to reach USD 17 Billion by 2031, growing at a compound annual growth rate of 7.23% during the forecast period (2025-2031).

The market is driven by increasing demand for fabric care products, rising disposable income, expanding urban populations, and a growing focus on convenience and hygiene. By rising demand for fabric care products, higher disposable incomes, urbanization, and increased emphasis on convenience and hygiene.

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Key Growth Factors of the Fabric Softener Market

Growing consumer knowledge of fabric maintenance and clothing longevity
High number of middle-class people with more disposable income
Demand for high-end, scented fabric conditioners has increased.
The rise in automated washing machines is increasing the frequency of use.
In emerging markets, brand diversification and aggressive marketing
Environmental innovations such as plant-based softeners and biodegradable

Fabric Softener Market Trends

Product innovation is changing as a result of eco-friendly and sustainable formulations. Dryer sheets with extra fragrance enhancers and concentrated liquid softeners are popular. Bulk formats and refill pouches are also becoming more popular. To accommodate sensitive consumers, smart packaging and allergen-free versions are being introduced.

Emerging Developments in the Fabric Softener Market

The fabric softener market is witnessing innovations in micro-encapsulated fragrance technology and natural ingredient-based softeners. Fabric softeners with antibacterial and anti-static properties are becoming popular. Subscription-based delivery models and AI-driven personalization for scent preferences are being explored by major brands.