How big is the fitness industry market | Growth Insights & Size 2025

Code: MTA6362 Publication Date: Jul 2025

How big is the fitness industry market?

According to 6Wresearch internal database and industry insights, the fitness industry market was valued at USD 112 Billion in 2024 and is expected to reach USD 181 Billion by 2031, growing at a compound annual growth rate of 7.20% during the forecast period.

The market is expanding due to a number of factors, including rising urbanization, rising health consciousness, developments in digital fitness, rising gym memberships, and wellness initiatives. Wearable technology, group exercise, personal training, and hybrid fitness models are all helping the industry reach a wider audience internationally.

Key Growth Factors of the Fitness Industry Market

  • Raising awareness of wellness and health in all age groups
  • Growth of virtual and digital fitness platforms
  • Growing interest in fitness trackers and smart wearables
  • Initiatives for corporate wellness increasing the number of members
  • Development of individualized training programs and boutique fitness
  • The demand for gyms and studios is being driven by urban lifestyles and disposable income.

Fitness Industry Market Trends

The fitness market is embracing hybrid models combining online and offline classes. Community-driven initiatives, AI-powered coaching, and customized fitness applications are popular. Engagement is changing as a result of subscription-based platforms and immersive activities like virtual reality exercises.

Emerging Developments in the Fitness Industry Market

Emerging developments in the fitness industry market include AI-powered fitness mirrors, biometric analytics for performance tracking, blockchain-based incentive programs, and interactive equipment. Partnerships between tech companies and gyms are creating seamless, data-driven workout ecosystems.

Leading Companies in the Fitness Industry Market

  • Peloton Interactive, Inc.
  • Technogym S.p.A.
  • Planet Fitness, Inc.
  • Life Time, Inc.
  • ClassPass Inc.
  • F45 Training Holdings Inc.

How big is the fitness industry market : FAQs

The fitness industry market is expected to reach USD 181 Billion by 2031.
The fitness industry market is growing at a compound annual growth rate of 7.20% during the forecast period.
Digital fitness platforms, smart equipment, gym chains, and boutique studios are driving growth worldwide.
AI, wearables, and mobile apps are personalizing fitness routines and enabling remote coaching experiences.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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