How Big Is the Generative Ai Market | Growth Analysis & Marketing Trends 2031

Q: How big is the generative AI market?

The generative AI market Market was valued at USD 17 Billion in 2024 and is expected to reach USD 85 Billion by 2031

Q: What factors are driving the generative AI market?

Major drivers include automation, content scalability, multimodal model development, and enterprise adoption.

Q: Who are the top companies in the generative AI market?

Major players include OpenAI, Google, Microsoft, Anthropic, and NVIDIA.

Q: What are some recent trends in the market?

Trends include AI copilots, real-time media generation, domain-specific models, and governance frameworks.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6129

Publication Date: Jul 2025

What is the size of the Generative AI Market?

According to 6Wresearch internal database and industry insights, the Global Generative AI Market was valued at USD 17 Billion in 2024 and is expected to reach USD 85 Billion by 2031, growing at a compound annual growth rate of 26.00% during the forecast period (2025-2031).

The generative AI market is anticipated to rise in the forthcoming years due to several growth factors including the increasing adoption of generative AI across various industries, the need for personalized and automated content creation, and advancements in AI technologies.

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Key Growth Drivers of the Generative AI Market

Rising demand for content automation across industries
Increasing investments in AI research and cloud infrastructure
Growing use in marketing, healthcare, design, and software development
Integration into enterprise tools and productivity platforms
Need for cost-effective and scalable creative solutions

Generative AI Market Trends

Generative AI Market is undergoing for major transformation with robust trends which include content creation, from text and images to video and music. Nowadays, the businesses are using it for coding, customer service, and design. Further, AI copilots and assistants are being integrated into workplace tools. Open-source and enterprise-grade models are enabling wide-scale adoptionMultimodal AI models are emerging, combining text, image, and audio generation. Further, thedemand for fine-tuned and domain-specific models is increasing across sectors.

Emerging Developments in the Generative AI Market

Generative AI market is seeing great developments overall which is enabling real-time video generation, synthetic voice, and personalized media. With the time, enterprises are building internal models for data-secure applications. At the other side, content regulation, watermarking, and ethical AI use are gaining focus. Governments and organizations are setting up AI governance frameworksGenerative AI is being adopted in legal, finance, and education for document generation.