How Big is the Generator Sales Market | Growth Insights & Size 2025

Q: How big is the generator sales market?

The generator sales market was at USD 29.5 billion in 2024 and is projected to reach USD 42.6 billion by 2031.

Q: What is the growth rate of the generator sales market?

The generator sales market is expected to expand its landscape at a CAGR of 6.3% from 2025 to 2031.

Q: What drives the demand for generator sales?

Major drivers include power reliability issues, industrial growth, and backup power requirements across key sectors.

Q: Who are the major players in the generator sales market?

Top players include Cummins, Caterpillar, Kohler, Generac, and Honda.

Q: What trends are shaping the market?

Major trends include smart generators, online sales channels, hybrid models, and growing demand for portable units.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA6350

Publication Date: Jul 2025

How Big is the Generator Sales Market?

According to 6Wresearch internal database and industry insights, Global Generator Sales Market was estimated atUSD 29.5 billion in 2024 and is projected to reachUSD 42.6 billion by 2031, growing at aCAGR of 6.3% during the forecast period 2025â€“2031.

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Due to rising power supply issues, increased construction and infrastructure activities, and greater reliance on backup power systems across sectors, the generator sales market is predicted for the strong growth in the coming years.

Key Growth Drivers of the Generator Sales Market

Growing incidence of power outages and electricity supply gaps
Rising infrastructure and real estate development projects
Expansion of industrial and commercial sectors
Demand for uninterrupted power supply in healthcare and IT industries
Increasing need for portable and standby generators in residential use

Generator Sales Market Trends

Generator sales market is growing gradually with strong trends such as shifting towards high-efficiency, low-emission diesel and gas generators. Other trends include the sales of portable and inverter generators are growing among residential and small business users. IoT-enabled smart generators are gaining popularity for real-time monitoring and control. This market is noticing the increasing preference for hybrid and solar-integrated generator solutions. Further, the demand is also rising for silent generators in urban and noise-regulated areas.

Emerging Developments in the Generator Sales Market

Generator market is experiencing developments as the focus of manufacturers is emphasizing on fuel-flexible and hybrid power solutions to improve energy efficiency and sustainability. AI-driven predictive maintenance tools are being integrated into sales models to enhance performance. Further, online and B2B marketplaces are streamlining the sales and distribution of generators globally. Innovations such as solar-diesel hybrid systems, mobile generators for emergency response, and rental-ready units designed for temporary deployment across industries.