How Big is the Healthcare Data Monetization Market | Size, Key Players & Trends 2025

Q: What is the size of the healthcare data monetization market?

The healthcare data monetization market was estimated at USD 4.1 billion in 2024 and is projected to reach USD 11 billion by 2031.

Q: What factors are driving growth in healthcare data monetization?

Major factors include real-world data demand, EHR adoption, and interest from pharma and tech companies in data licensing.

Q: Which regions lead in healthcare data monetization?

North America leads due to advanced health IT infrastructure, followed by Europe and Asia-Pacific regions with growing adoption.

Q: Who are the key players in this market?

Top players of the market include IQVIA, Optum, HealthVerity, Snowflake, Datavant, and Medidata.

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Code: MTA7455

Publication Date: Aug 2025

What is the size of Healthcare Data Monetization Market?

According to 6Wresearch internal database and industry insights, the Healthcare Data Monetization Market was estimated at USD 4.1 billion in 2024 and is projected to reach USD 11 billion by 2031, growing at a CAGR of 16.0% during the forecast period 2025–2031.

Growth of healthcare data monetization is anticipated to rise in the upcoming years, driven by increasing data generation from electronic health records, demand for real-world evidence, and rising interest from pharma, payers, and tech firms in using healthcare data as a strategic asset.

Key Growth Drivers of the Healthcare Data Monetization Market

Growing volume of healthcare data from digital health systems and devices
Rising demand for real-world data in clinical trials and drug development
Expansion of AI and analytics tools for data insights and commercialization
Partnerships between providers, payers, and life sciences for data exchange
Regulatory shifts allowing secondary use of anonymized patient data

Healthcare Data Monetization Market Trends

Healthcare data monetization market is moving forward with robust trends such as increasing interest in anonymized patient data for AI model training, predictive analytics, and personalized medicine. Trends such as data marketplaces and APIs are enabling seamless sharing across entities. Also, the providers of data monetization are exploring monetization strategies through partnerships, licensing, research collaborations. On the other hand, emphasizing patient privacy and data governance. These trends together are reshaping the dynamics of the market.

Emerging Developments in the Healthcare Data Monetization Market

Healthcare data monetization is evolving in the recent years through blockchain-based consent mechanisms, federated learning for secure data sharing, and payer-provider data collaborations. New business models like data-as-a-service (DaaS), outcome-based monetization, and decentralized data exchanges are gaining traction, while emphasis is increasing on ethical monetization and compliance with global data protection laws.

List of Leading Companies in the Healthcare Data Monetization Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. IQVIA

Company Name	IQVIA
Established Year	2016
Headquarters	Durham, North Carolina, United States
Official Website	*Click Here*

This company provides the data analytics and monetization services using real-world data and technology to help life sciences companies improve clinical outcomes.

2. Optum

Company Name	Optum
Established Year	2011
Headquarters	Minnesota, United States
Official Website	*Click Here*

This company provides data monetization solutions through aggregating, analysing, and licensing healthcare data for pharmaceutical and research applications.

3. HealthVerity

Company Name	HealthVerity
Established Year	2015
Headquarters	Philadelphia, Pennsylvania, United States
Official Website	*Click Here*

This company operates a privacy-protected platform for data exchange and monetization that offers real-world data for research and product development.

4. Snowflake Healthcare & Life Sciences

Company Name	Snowflake Healthcare & Life Sciences
Established Year	2012
Headquarters	Bozeman, Montana, United States
Official Website	Click Here

This company offers a cloud-based data marketplace where healthcare organizations can share and monetize data securely using governed access controls.

5. Datavant

Company Name	Datavant
Established Year	2017
Headquarters	San Francisco, California, United States
Official Website	Click Here

This company provides tokenization and data linking tools that enable safe data sharing and monetization across healthcare stakeholders and research entities.

6. Clarify Health Solutions

Company Name	Clarify Health Solutions
Established Year	2015
Headquarters	San Francisco, California, United States
Official Website	Click Here

This company enables healthcare organizations to monetize data through advanced analytics and platform tools focused on performance, cost, and outcomes.