How big is the Independent Software Vendor Market | Growth, Size & Forecast 2031

Code: MTA7289 Publication Date: Aug 2025

What is the size of Independent Software Vendor Market?

{?According to 6Wresearch internal database and industry insights, the Global Independent Software Vendor (ISV) Market was valued at USD 302.5 Billion in 2024 and is projected to reach USD 469.1 Billion by 2031, growing at a compound annual growth rate of 6.4% during the forecast period of 2025–2031.

The key influencers of this market are growing digitalization of enterprises, the transition to cloud technology, and the demand in software solutions of a specific vertical.

Growth Factors for Independent Software Vendor Industry

  • The demand of third-party software is increasing with the digital transformation efforts picking up in several segments.
  • Gain in demand of customized software in healthcare, BFSI, retail and manufacturing sector.
  • Expand the relationships between ISVs and Clouds providers like Microsoft Azure, AWS and Google Cloud.
  • Small and Medium-Sized Enterprises (SMEs) that are implementing SaaS so that they can cut down on IT costs and obtain greater flexibility.
  • Automation AI/ML and analytics ISVs-R&D.

Independent Software Vendor Market Trends

The Independent Software Vendor Market is witnessing increased focus on vertical-specific SaaS applications and low-code/no-code development platforms. There is a surge in ISVs building solutions exclusively for cloud marketplaces.

The increasing demand of using containers apps and micro services architecture is also influencing product development strategies by software vendors.

Emerging Developments in the Independent Software Vendor Market

The Independent Software Vendor Market is evolving with growing interest in AI-first solutions, embedded analytics, and cross-platform development tools.

ISVs are forming co-selling alliances with hyperscalers and tapping emerging markets through subscription-based distribution. Demand for software built on blockchain, IoT, and edge computing is rising.

Leading Companies in the Independent Software Vendor Industry

1. SAP SE

Company NameSAP SE
Establishment Year1972
HeadquarterWalldorf, Germany
Official WebsiteClick here

Develops enterprise application software for business operations and customer relations.

2. Salesforce, Inc.

Company NameSalesforce, Inc.
Establishment Year1999
HeadquarterSan Francisco, California, United States
Official WebsiteClick here

Provides customer relationship management and cloud-based applications for enterprises.

3. Oracle Corporation

Company NameOracle Corporation
Establishment Year1977
HeadquarterAustin, Texas, United States
Official WebsiteClick here

Offers database management, enterprise software, and cloud-engineered systems.

4. Microsoft ISV Partners

Company NameMicrosoft ISV Partners
Establishment Year1975
HeadquarterRedmond, Washington, United States
Official WebsiteClick here

Through its partner network, Microsoft empowers thousands of ISVs globally.

5. Adobe Inc.

Company NameAdobe Inc.
Establishment Year1982
HeadquarterSan Jose, California, United States
Official WebsiteClick here

Provides software for digital media creation, marketing, and document management.

6. Infor (Koch Industries)

Company NameInfor (Koch Industries)
Establishment Year2002
HeadquarterNew York, United States
Official WebsiteClick here

Delivers industry-specific cloud applications for manufacturing, healthcare, and logistics.

7. ServiceNow

Company NameServiceNow
Establishment Year2004
HeadquarterSanta Clara, California, United States
Official WebsiteClick here

Offers cloud-based digital workflow solutions tailored for enterprise needs.

8. Zoho Corporation

Company NameZoho Corporation
Establishment Year1996
HeadquarterChennai, India
Official WebsiteClick here

A leading Indian ISV offering business, productivity, and collaboration software.

9. Fresh works Inc.

Company NameFresh works Inc.
Establishment Year2010
HeadquarterSan Mateo, California, United States
Official WebsiteClick here

Provides customer support, CRM, and IT service management software for SMEs.

10. Epicor Software Corporation

Company NameEpicor Software Corporation
Establishment Year1972
HeadquarterAustin, Texas, United States
Official WebsiteClick here

Delivers ERP solutions tailored for manufacturing, distribution, and retail sectors.

How big is the Independent Software Vendor Market : FAQ's

The independent software vendor market is expected to reach USD 469.1 Billion by 2031.
North America leads the independent software vendor market followed by Europe and Asia-Pacific due to rapid digitalization and cloud adoption.
Trends include cloud-native apps, vertical SaaS, low-code development, and strategic cloud partnerships.
Major players include SAP, Salesforce, Oracle, Microsoft, Adobe, Zoho, and Infor.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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