India Sleepwear Market Size in India | Industry Trends & Growth Insights 2025

What is the growth rate of the India Sleepwear Market?

There are numbers of factors which are contributing in the expansion of the market include rising fashion consciousness among consumers, increasing focus on comfort and lifestyle products, growing urban population, and expanding influence of online retail platforms. 

Key Growth Drivers of the India Sleepwear Market

• The consumer preference for stylish and comfortable nightwear is increasing
• Rising disposable incomes are supporting premium product purchases
• The demand for sustainable and breathable fabrics is growing
• Expansion of e-commerce platforms is enhancing product accessibility
• Brand collaborations and celebrity endorsements are boosting visibility
• Growth in the hospitality and wellness industries supports adoption

India Sleepwear Market Trends

India Sleepwear Market is witnessing significant transformation with trends emphasizing the blend of comfort, fashion, and sustainability. More people want luxury sleepwear made from organic cotton, satin, and bamboo. People are buying stylish nightwear due to the impact of social media and lifestyle influencers. Also, collections of sleepwear that are gender-neutral and made to order are becoming more popular. There is also a growing need for matching loungewear sets that can also be worn as casual homewear. This is a sign of a change in lifestyle habits since more people are working from home.

Emerging Developments in the India Sleepwear Market

India Sleepwear Market is evolving with advancements in textile technology and the introduction of eco-friendly fabrics offering temperature regulation and softness.Brands are paying more and more attention to making things in ways that are good for the environment, like using natural dyes and materials that break down over time. Market players are making their digital presence bigger by offering collections that can only be bought online and personalized shopping experiences. Companies are working with fashion designers more to make sleepwear lines that are only available for a short time. Regional brands are also growing in tier II and III cities by selling stylish but cheap goods, which brings in even more customers.

List of Leading Companies in the India Sleepwear Market

Some of the leading companies include:

• Zivame
• Clovia
• Jockey India
• PrettySecrets
• H&M India
• Van Heusen Innerwear
• Enamor

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