Top 10 Direct Selling Companies in UAE | Manufacturers & Commercial 2025

Code: MTA8006 Publication Date: Aug 2025

Top 10 Direct Selling Companies in UAE

According to 6Wresearch internal database and industry insights, the UAE Direct Selling Market is poised for remarkable growth, registering a CAGR of 8.45% during the forecast period of 2025-2031.

This growth is mainly due to rising appetite for personalized customer experiences, flexible entrepreneurial opportunities, and surging demand for health, wellness, and beauty products. Growing participation of women entrepreneurs and expatriate communities is also significantly contributing to the market’s momentum.

This report emphasizes the Top 10 Direct Selling Companies in UAE, as acknowledged through widespread analysis conducted by 6Wresearch internal database. Directed by in-depth market evaluation and industry experts, these leading companies have been known as the primary leaders driving growth and innovation in the UAE Direct Selling Industry.

List of Leading Companies in the UAE Direct Selling Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Tupperware Brands Corporation

Company NameTupperware Brands Corporation
Establishment Year1946 (Global), active in UAE
HeadquartersDubai, UAE
Official Website-

Tupperware is a renowned name in food storage and kitchen solutions, utilizing a party-plan model and direct sales channels across the UAE.

2. Oriflame Cosmetics

Company NameOriflame Cosmetics
Establishment Year1967
HeadquartersDubai, UAE
Official WebsiteClick Here

Oriflame is a Swedish beauty brand that operates globally via direct selling and has a strong footprint in the UAE with a wide range of skincare, wellness, and cosmetic products.

3. Avon Products Inc.

Company NameAvon Products Inc.
Establishment Year1886 (Global), operational in UAE for decades
HeadquartersDubai, UAE (Regional office)
Official WebsiteClick Here

Avon is a global beauty brand with a vast network of independent representatives in the UAE, offering cosmetics, skincare, and fashion accessories via direct selling.

4. QNET Ltd.

Company NameQNET Ltd.
Establishment Year1998
HeadquartersDubai, UAE (Regional office)
Official WebsiteClick Here

QNET is a prominent e-commerce-based direct selling company providing wellness, lifestyle, and personal care products through a large network of distributors.

5. Forever Living Products

Company NameForever Living Products
Establishment Year1978 (Global), long-standing UAE presence
HeadquartersDubai, UAE
Official WebsiteClick Here

Forever Living is known for its aloe vera-based wellness and personal care products and has built a strong direct selling network in the UAE market.

6. DXN Middle East

Company NameDXN Middle East
Establishment Year1993 (Global), UAE operations established later
HeadquartersDubai, UAE
Official WebsiteClick Here

DXN focuses on health supplements and personal care items, offering business opportunities through its direct selling model and wide distributor base in the UAE.

7. Mary Kay Inc.

Company NameMary Kay Inc.
Establishment Year1963 (Global), active in UAE
HeadquartersDubai, UAE (Regional)
Official WebsiteClick Here

Mary Kay is a top global beauty brand offering cosmetics and skincare solutions, leveraging direct selling to build strong consultant networks across the UAE.

8. Herbalife Nutrition Ltd.

Company NameHerbalife Nutrition Ltd.
Establishment Year1980
HeadquartersDubai, UAE (Regional)
Official WebsiteClick Here

Herbalife offers nutrition, weight management, and personal care products and has a strong UAE presence through its direct sales and member-led distribution model.

9. Amway

Company NameAmway
Establishment Year1959 (Global), UAE operations active
HeadquartersDubai, UAE
Official WebsiteClick Here

Amway is one of the world’s largest direct selling companies, providing nutrition, beauty, and home care products with a solid network of independent sellers in the UAE.

10. Gano Excel Middle East

Company NameGano Excel Middle East
Establishment Year1995 (Global)
HeadquartersDubai, UAE
Official WebsiteClick Here

Gano Excel distributes ganoderma-infused health beverages and supplements and operates a direct selling structure targeting wellness-conscious consumers in the UAE.

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