According to 6Wresearch, the total shipments for routers in India amounted to 469,902 units in Q1 2013. Far and ahead of other players, TP-Link dominated the Indian router market with the market share of 25.4% followed by D-link, Cisco and Netgear.
Key Highlights (Q1 2013)
- Top four players constituted around 61% of the market share.
- 70% of the router comers under the price of INR 1,000 and routers with the price of less than INR 2,000 covers ~92% of the total shipments
- Routers with the external antenna accounts for the majority of the share
Source: 6Wresearch Quarterly India Router Market, Q1 2013
Indian players are focusing on the low and middle segment of the routers market due to the increasing demand for low and mid-range routers as consumers are looking for a wide range of features at affordable prices.
There has been a rise in demand for routers over the past few quarters as it caters to the networking demand of the modern day household including multitasking activities such as watching movies, playing games or browsing the internet via smartphones, tablets, gaming consoles and other devices.
Technological advancements are changing the shape of the router market and there has been a rise in cloud services adaption. Rising demand for cloud services acts as a major growth driver for players looking to implement private and hybrid clouds.
TP-Link, D-Link and Cisco are the leading players in the Indian router market. Other major players are Netgear, Tenda, Zyxel, Hewlett Packard and Iball Baton. Several players are increasing their exposure in the Indian router market. For Instance, Cisco, a major player in networking technology is expanding its presence in the routers market by providing network security. Additionally, a number of foreign players are expanding their presence in India through pursuing partnerships and alliances with the domestic players as well as expanding their existing operations.
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India Router Market Q1 2013