Africa Baby Food Market (2020-2026) | Size, Analysis, Trends, Forecast, Revenue, Share, Growth, Value, industry, Outlook & COVID-19 IMPACT

Latest 2023 Development of the Africa Baby Food Market

Africa Baby Food Market is witnessing growth primarily due to increasing demand for ready-to-eat baby food. As with busy lifestyles, parents are seeking more convenient and easy-to-prepare baby food options. Additionally, with the increasing number of people moving to urban areas in Africa, there has been a surge in demand for convenience foods, including baby food. Further, the increasing disposable income of consumers has also spurred the demand for baby food. As the African economy continues to improve, disposable incomes are rising, allowing more parents to purchase higher-priced and more nutritious baby food products. Moreover, parents in Africa are becoming more conscious about the nutrition of their babies, leading to an increased demand for organic and natural baby food products.

E-commerce platforms in Africa are expanding rapidly, allowing more parents to access a wider range of baby food products. Additionally, several major players in the baby food market have launched new products in Africa, including Nestle's Cerelac, Gerber's Purees, and Danone's Aptamil. These efforts will enhance the market share of companies in Africa. Further, the market has also witnessed an increasing demand for organic and natural baby food. Parents are becoming more health-conscious and are looking for baby food products that are free from preservatives, additives, and artificial ingredients. In addition, as awareness about the benefits of breastfeeding increases, more mothers are opting to breastfeed their babies exclusively, which could affect the demand for baby food products. Moreover, the Africa Baby Food industry is witnessing rising awareness regarding the importance of providing babies with balanced and nutritious diets, which is leading to a shift towards products that offer high nutritional value.

Africa Baby Food market Synopsis

Africa Baby Food market is expected to gain significant growth potential in the coming time zone on the back of an increase in the growth of the changing formats for baby nutrition to enhance the health and wellness of babies and boost proper brain and body development in a child. Further, the growth of the market can be analyzed by the strong possession of the purchasing power parity of the African parents who tend to spend on the proper growth and nutritional foods for the development of their child. Although, since most of the top baby food dealing brands still lag behind in the manufacturing and proper production of the baby food formats, the market is dependent on foreign brands and eCommerce platforms to initiate sales in the African countries.

According to 6Wresearch, the Africa Baby Food Market size is anticipated to register growth during 2020-26. The outbreak of the novel coronavirus has led to disruptions in many of the business industrial landscapes and has traversed the market for the product as well. Being hitting the region at an explosive rate with a massive number of cases being registered each day, American countries have witnessed a strong downfall in the sales of ready-made baby food items. The increased growth of the virus has led to a nationwide lockdown in African countries which has led to a significant decline in the number of newborn births and has led to a decline in the sales of baby food.

Large Pack Sizes retain a dominant position in the overall market landscape and are expected to be in highlights during the forecast period as well.

Underpinned by the effect of the novel coronavirus, which has led to a strong impact on the pockets of many middle-income consumers, has led to an increase in the demand for large pack sizes as a result of the greater market value provided by the large pack sizes and especially in dried food packs, which have more range variants and enhanced taste and increased shelf life and is expected to retain its dominant position in the coming time zone as well. Also, the enhanced rollout of hypermarkets and supermarkets in developing countries across the region especially South Africa and Kenya is giving a thrust to the increased sales of Large Pack Sizes of baby food.

Meshy food being on the top with the highest sales is expected to increase the dependency of the consumer towards sweet potato as a good option for baby food.

Being on a high consumption scale, parents tend to provide meshy food formats to their children and, this is expected to boost the sales of sweet potatoes and lead to a confined market sale of the product in the coming time zone. Further, the nutritional value provided by the food format is another reason behind the enhanced growth of the sweet potato demand in African countries especially South Africa and Kenya and is anticipated to drive significant growth potential for the market in the forthcoming years.

The key players in the market include Abbott Corporation, Plum Organics, Beech-Nut Nutrition Corp., Happy Family Group, The Hain Celestial Group Inc., Perrigo Company Plc. and Gerber Products Co. (Nestle Infant Nutrition). Of the aforementioned product brands, Nestle Infant Nutrition is leading the market landscape underpinned by an increase in the sales of the brand’s products through the eCommerce platform, especially in South Africa. The range of products made available by the company has led to an increased sale of the brand’s products and is driving significant sales of the products of the company in Kenya as well as Nigeria.

The Africa Baby Food market report thoroughly covers the market by Distribution Channel, Product Type and countries including Nigeria, Kenya, South Africa and the rest of Africa. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights of the Report:

• Africa Baby Food Market Overview
• Africa Baby Food Market Outlook
• Africa Baby Food Market Forecast
• Historical Data for the Africa Baby Food Market Revenues for the period 2016-2019 and Market Size & Forecast until 2026
• Historical Market Data for the period 2016-2019 and Market Size & Forecast until 2026, by Distribution Channel
• Historical Market Data for the period 2016-2019 and Market Size & Forecast until 2026, by Product Type
• Historical Market Data for the period 2016-2019 and Market Size & Forecast until 2026, by Countries
• Historical Market Data for the period 2016-2019 and Market Size & Forecast until 2026 of Kenya Baby Food Market
• Historical Market Data for the period 2016-2019 and Market Size & Forecast until 2026 of Nigeria Baby Food Market
• Historical Market Data for the period 2016-2019 and Market Size & Forecast until 2026 of the South Africa Baby Food Market
• Historical Market Data for the period 2016-2019 and Market Size & Forecast until 2026 for the Rest of Africa
• Market Drivers and Restraints
• Africa Baby Food Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Africa Baby Food Market Share, By Companies
• Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Markets Covered

The report provides a detailed analysis of the following market segments:

By Distribution Channel:

• Supermarkets
• Hypermarkets
• Small Grocery Retailers
• Health and Beauty Retailers
• Others

By Product Type:

• Dried Baby Food
• Prepared Baby Food
• Milk Formula
• Others

By Countries:

• Kenya
• Nigeria
• South Africa
• Rest of Africa

Africa Baby Food Market: FAQs