Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Product (Chicken, Beef, Pork, Mutton, Others), By Type (Raw, Processed), By Distribution Channel (Departmental Stores, Specialty Stores, Hypermarket/ Supermarket, Online Sales Channel, Others) And Competitive Landscape
Product Code: ETC186742 | Publication Date: May 2021 | Updated Date: Nov 2023 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 | |
Report Name | Africa Meat Market |
Base Year | 2022 |
Historical Period | 2019-2022 |
Forecast Period | 2023-2029 |
Growth Rate | 11.46% |
Report Coverage | Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share |
Segment Coverage | By Countries, By Product, By Type, By Distribution Channel |
Customization Scope | 100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert at sales@6wresearch.com |
Pricing and Purchase Options | Avail customization purchase option to know the exact pricing of your research needs |
Africa Meat Market report thoroughly covers the market by country, by product, by type, and by distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Africa meat market has been one of the most dominating markets in the country and it is projected to grow more due to the growth in urbanization and population, growing disposable incomes, and rise in demand for animal protein in the country. The market also faces certain challenges due to environmental, economic and social factors.
According to 6Wresearch, the Africa Meat Market size is anticipated to rise at a growth rate of around 11.46% during the forecast period 2023-2029. The market presents both drivers as well as challenges since it navigates a complex landscape influenced by social, economic and environmental factors. One of the major drivers of the meat market in the country is the continent's rising population and urbanization. With a quickly expanding middle-class population and rising disposable incomes, there is growth in demand for animal protein, including meat, in many forms. In addition, changing dietary priorities and a shift towards higher protein diets also contribute to the rise in demand for meat products. Since African consumers adopt Westernized diets, there is a higher emphasis on meat consumption. Moreover, the African meat sector also confronts some challenges. One of the significant challenges is the requirement for enhanced infrastructure in the livestock sector, including storage facilities and better transportation and it can lead to post-harvest losses as well as inefficiencies in the supply chain. Environmental and sustainability concerns are also growing as critical challenges. The livestock market contributes to greenhouse gas emissions as well as deforestation, which are increasingly scrutinized. There is a rise in the need for sustainable and environmentally friendly practices. These factors can also affect the Africa meat market growth.
The -19 pandemic has had a major effect on the African meat industry. Initially, the market experienced disruptions in the supply chain owing to lockdowns, labour shortages, and travel restrictions. These challenges affected the transportation and processing of meat products, which led to a temporary reduction in supply. In addition, consumer behaviour shifted as a key concern over health and safety grew, promoting changes in purchasing habits. Many consumers chose online and contactless methods of attaining meat, which also led to a rise in e-commerce and home delivery services. Some meat processing facilities confronted temporary closures in order to comply with safety and health protocols.
Some players that are leading the market in the country are Shoprite, Tiger Brands, Rhodes Food Group, Rainbow Chicken Limited, Zambeef Products PLC, Astral Foods, Namib Poultry Industries, and Choppies Enterprises. These players are contributing highly in the growth of this market and they will continue to maintain their dominance over the market.
The meat market in Africa which is subject to a number of government regulations aims to ensure food safety, quality, as well as compliance with international standards. These regulations vary by nation, but there are commonalities across the continent. One major aspect is veterinary inspection as well as certification. African governments = have stringent measures in place in order to monitor the health and condition of livestock. Moreover, various African countries adhere to international standards for meat processing as well as hygiene and this includes guidelines set by organizations such as the World Organization for Animal Health (OIE) and the Food and Agriculture Organization (FAO) of the United Nations. In addition, trade policies and import/export regulations also play a key role in the African meat market.
According to Ravi Bhandari, Research Head, 6Wresearch, the chicken meat segment is the fastest-growing product type in African meat sector. This growth of the market is majorly driven by several factors, including the relatively lower cost of chicken as compared to other meats, its versatility in cooking, as well as rising consumer preferences for poultry products.
The processed meat segment based on type experienced faster growth in the market as compared to raw meat and this was due to many factors, including transforming consumer lifestyles, urbanization, as well as increasing demand for convenience foods. It will remain the dominant segment in the future years.
The most dominant segment in the market right now is the online sales channel as many people have been buying a lot of products they need from online channels as it makes things easier for them and saves their time.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Meat Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Meat Market Revenues & Volume, 2019 & 2029F |
3.3 Africa Meat Market - Industry Life Cycle |
3.4 Africa Meat Market - Porter's Five Forces |
3.5 Africa Meat Market Revenues & Volume Share, By Countries, 2022 & 2029F |
3.6 Africa Meat Market Revenues & Volume Share, By Product, 2022 & 2029F |
3.7 Africa Meat Market Revenues & Volume Share, By Type, 2022 & 2029F |
3.8 Africa Meat Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F |
4 Africa Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Meat Market Trends |
6 Africa Meat Market, 2019 - 2029 |
6.1 Africa Meat Market, Revenues & Volume, By Product, 2019 - 2029 |
6.2 Africa Meat Market, Revenues & Volume, By Type, 2019 - 2029 |
6.3 Africa Meat Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
7 South Africa Meat Market, 2019 - 2029 |
7.1 South Africa Meat Market, Revenues & Volume, By Product, 2019 - 2029 |
7.2 South Africa Meat Market, Revenues & Volume, By Type, 2019 - 2029 |
7.3 South Africa Meat Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
8 Nigeria Meat Market, 2019 - 2029 |
8.1 Nigeria Meat Market, Revenues & Volume, By Product, 2019 - 2029 |
8.2 Nigeria Meat Market, Revenues & Volume, By Type, 2019 - 2029 |
8.3 Nigeria Meat Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
9 Kenya Meat Market, 2019 - 2029 |
9.1 Kenya Meat Market, Revenues & Volume, By Product, 2019 - 2029 |
9.2 Kenya Meat Market, Revenues & Volume, By Type, 2019 - 2029 |
9.3 Kenya Meat Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
10 Rest of Africa Meat Market, 2019 - 2029 |
10.1 Rest of Africa Meat Market, Revenues & Volume, By Product, 2019 - 2029 |
10.2 Rest of Africa Meat Market, Revenues & Volume, By Type, 2019 - 2029 |
10.3 Rest of Africa Meat Market, Revenues & Volume, By Distribution Channel, 2019 - 2029 |
11 Africa Meat Market Key Performance Indicators |
12 Africa Meat Market - Opportunity Assessment |
12.1 Africa Meat Market Opportunity Assessment, By Countries, 2022 & 2029F |
12.2 Africa Meat Market Opportunity Assessment, By Product, 2022 & 2029F |
12.3 Africa Meat Market Opportunity Assessment, By Type, 2022 & 2029F |
12.4 Africa Meat Market Opportunity Assessment, By Distribution Channel, 2022 & 2029F |
13 Africa Meat Market - Competitive Landscape |
13.1 Africa Meat Market Revenue Share, By Companies, 2022 |
13.2 Africa Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |