Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Water Sports Type (Surfing, Scuba Diving, Jet Ski, Snorkelling, Kite Boarding, Canoeing & Kayaking, Rafting, Parasailing), By Age (18-30 Years, 31-50 Years, Under 18 Years, Above 50 Years), By Gender (Male, Female) And Competitive Landscape
Product Code: ETC077165 | Publication Date: Aug 2021 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Africa Water Sports Equipment Market |
CAGR | 6.1 |
Market Size | USD 2.8 Billion By 2031 |
Growing Sector | Sports and Recreation Industry |
Forecast Period | 2025-2031 |
Africa Water Sports Equipment Market report thoroughly covers the by Countries, by Water Sport Type, by Age, and by Gender. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Africa water sports equipment market is witnessing steady growth due to increasing interest in recreational activities and rising disposable incomes. The market is projected to grow at a CAGR of 6.1% from 2025 to 2031, reaching a market size of USD 2.8 billion by the end of the forecast period. The growing popularity of water-based adventure sports and increased tourism are key drivers of market expansion.
The Africa water sports equipment market is expanding as demand for outdoor recreational activities grows. Countries like South Africa, Egypt, and Kenya are witnessing increased participation in water sports, leading to higher demand for equipment. The market is also driven by advancements in product innovation, including eco-friendly and high-performance materials. However, high equipment costs and lack of infrastructure in certain regions pose challenges to market growth.
According to 6Wresearch, the Africa Water Sports Equipment Market revenue is expected to grow at a significant CAGR of 6.1% during the forecast period 2025-2031. The African water sports equipment market is propelled by several key drivers. First, the increasing interest in water-based recreational activities among both locals and tourists has significantly boosted the demand for such equipment. The continent's rich natural resources, including vast coastlines, rivers, and lakes, provide ideal conditions for water sports, encouraging participation. Additionally, the growth of tourism across Africa, particularly in coastal regions, has led to substantial investments in water sports infrastructure and activities. Governments and private stakeholders are increasingly recognizing the economic potential of water sports and are promoting them through events, competitions, and marketing efforts.
Despite the opportunities, the African water sports equipment market faces notable challenges. One of the primary difficulties lies in the affordability and accessibility of high-quality equipment, which often remains out of reach for the average consumer. The reliance on imported equipment further increases costs due to high tariffs and logistical challenges. Additionally, some regions lack adequate infrastructure, such as training centers and rental facilities, which can deter participation. Environmental factors, including water pollution and climate change, also pose risks to the sustainability of water sports in certain areas. Finally, there is a need for broader education and marketing to introduce more people to the benefits and excitement of water sports, particularly in inland regions where water-based activities may not be as familiar. Overcoming these challenges will be critical for the continued growth of the industry.
Prominent players in the Africa water sports equipment market include Decathlon, Speedo, Aqua Sphere, BIC Sport, and Mares. These companies are focusing on product innovation, expanding distribution networks, and offering affordable solutions to enhance accessibility.
Governments across Africa are introducing safety regulations and quality standards for water sports equipment. Mandates for certified safety gear and regulations on environmental sustainability in manufacturing are shaping market trends.
The Africa water sports equipment market is expected to witness continued growth, driven by rising adventure tourism, increasing awareness of water sports, and advancements in equipment technology. Manufacturers are likely to focus on innovation, affordability, and sustainability to sustain market presence.
According to Ravi Bhandari, Research Head, 6Wresearch, South Africa stands out as a significant player in the African water sports equipment market, thanks to its exceptional coastline and a well-established water sports culture. The country boasts not only world-famous surfing destinations like Jeffreys Bay but also a strong presence in other activities such as kiteboarding, paddleboarding, and scuba diving. South Africa's advanced infrastructure, coupled with a thriving tourism industry, has fueled the demand for high-quality water sports equipment. Additionally, local manufacturers and international brands have found a robust market among both recreational enthusiasts and professional athletes. The growth of water sports events and competitions in South Africa further enhances the visibility of the market, attracting investments and fostering innovation in equipment design.
Surfing holds a prominent place within the African water sports equipment market, reflecting both the continent's natural geography and its evolving sporting culture. With Africa's vast coastline offering world-class surf spots such as Jeffreys Bay in South Africa, Taghazout in Morocco, and Skeleton Bay in Namibia, the sport attracts not only local enthusiasts but also international surfers. The demand for surfing equipment, including surfboards, wetsuits, and accessories, has steadily increased, driven by the rise in surf tourism and growing participation among younger generations. Local surf schools and communities have also played a role in fostering interest and accessibility, introducing more individuals to the sport. For businesses, this presents opportunities to supply high-performance gear tailored to various wave conditions while supporting the sustainable growth of surfing as a key segment within the African water sports market.
The 18-30 age group represents a significant demographic in Africa's water sports equipment market. This segment is characterized by an increased interest in recreational and adventure activities such as kayaking, paddleboarding, surfing, and snorkeling. With the rise of social media influence and eco-tourism trends, younger consumers are more inclined to explore outdoor water activities. Additionally, the availability of affordable equipment and rental services has made water sports more accessible to this age group. This growing interest presents opportunities for manufacturers and retailers to cater to the unique preferences and needs of this dynamic market segment.
Within the African water sports equipment market, male consumers play a pivotal role in driving demand. Men, particularly within the 18-30 age group, actively participate in high-energy, adventurous water sports such as surfing, wakeboarding, and jet skiing. This demographic is largely influenced by trends in fitness and outdoor recreational activities, often viewing water sports as a way to build endurance and maintain an active lifestyle. Additionally, social media platforms amplify the appeal of these sports among male consumers, with many sharing experiences and showcasing their skills online. By understanding the preferences of this consumer segment, businesses can tailor their product offerings to meet the demand for durable, performance-focused, and stylish water sports equipment.
The Market Report includes the following segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Water Sports Equipment Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Water Sports Equipment Market Revenues & Volume, 2021 & 2031F |
3.3 Africa Water Sports Equipment Market - Industry Life Cycle |
3.4 Africa Water Sports Equipment Market - Porter's Five Forces |
3.5 Africa Water Sports Equipment Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Africa Water Sports Equipment Market Revenues & Volume Share, By Water Sports Type, 2021 & 2031F |
3.7 Africa Water Sports Equipment Market Revenues & Volume Share, By Age, 2021 & 2031F |
3.8 Africa Water Sports Equipment Market Revenues & Volume Share, By Gender, 2021 & 2031F |
4 Africa Water Sports Equipment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Water Sports Equipment Market Trends |
6 Africa Water Sports Equipment Market, 2021 - 2031 |
6.1 Africa Water Sports Equipment Market, Revenues & Volume, By Water Sports Type, 2021 - 2031 |
6.2 Africa Water Sports Equipment Market, Revenues & Volume, By Age, 2021 - 2031 |
6.3 Africa Water Sports Equipment Market, Revenues & Volume, By Gender, 2021 - 2031 |
7 South Africa Water Sports Equipment Market, 2021 - 2031 |
7.1 South Africa Water Sports Equipment Market, Revenues & Volume, By Water Sports Type, 2021 - 2031 |
7.2 South Africa Water Sports Equipment Market, Revenues & Volume, By Age, 2021 - 2031 |
7.3 South Africa Water Sports Equipment Market, Revenues & Volume, By Gender, 2021 - 2031 |
8 Nigeria Water Sports Equipment Market, 2021 - 2031 |
8.1 Nigeria Water Sports Equipment Market, Revenues & Volume, By Water Sports Type, 2021 - 2031 |
8.2 Nigeria Water Sports Equipment Market, Revenues & Volume, By Age, 2021 - 2031 |
8.3 Nigeria Water Sports Equipment Market, Revenues & Volume, By Gender, 2021 - 2031 |
9 Kenya Water Sports Equipment Market, 2021 - 2031 |
9.1 Kenya Water Sports Equipment Market, Revenues & Volume, By Water Sports Type, 2021 - 2031 |
9.2 Kenya Water Sports Equipment Market, Revenues & Volume, By Age, 2021 - 2031 |
9.3 Kenya Water Sports Equipment Market, Revenues & Volume, By Gender, 2021 - 2031 |
10 Rest of Africa Water Sports Equipment Market, 2021 - 2031 |
10.1 Rest of Africa Water Sports Equipment Market, Revenues & Volume, By Water Sports Type, 2021 - 2031 |
10.2 Rest of Africa Water Sports Equipment Market, Revenues & Volume, By Age, 2021 - 2031 |
10.3 Rest of Africa Water Sports Equipment Market, Revenues & Volume, By Gender, 2021 - 2031 |
11 Africa Water Sports Equipment Market Key Performance Indicators |
12 Africa Water Sports Equipment Market - Opportunity Assessment |
12.1 Africa Water Sports Equipment Market Opportunity Assessment, By Countries, 2021 & 2031F |
12.2 Africa Water Sports Equipment Market Opportunity Assessment, By Water Sports Type, 2021 & 2031F |
12.3 Africa Water Sports Equipment Market Opportunity Assessment, By Age, 2021 & 2031F |
12.4 Africa Water Sports Equipment Market Opportunity Assessment, By Gender, 2021 & 2031F |
13 Africa Water Sports Equipment Market - Competitive Landscape |
13.1 Africa Water Sports Equipment Market Revenue Share, By Companies, 2024 |
13.2 Africa Water Sports Equipment Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |