| Product Code: ETC5259350 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Armenia color cosmetics market experienced a notable import trend from 2023 to 2024, with a growth rate of 54.05%. The compound annual growth rate (CAGR) for imports in the market from 2020 to 2024 stood at 32.21%. This substantial increase in import momentum can be attributed to a shift in consumer demand towards higher-quality products or an evolving trade policy that facilitated easier importation of cosmetics into Armenia.
By 2027, the Color Cosmetics market in Armenia is anticipated to reach a growth rate of 13.43%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Armenia color cosmetics market is expanding as consumers become more conscious of their appearance and beauty trends. This market includes a wide range of products such as foundations, lipsticks, eye shadows, and nail polishes. The growth is fueled by increasing disposable incomes, urbanization, and the influence of social media and beauty influencers. Innovations in product formulations, such as long-lasting, organic, and multifunctional cosmetics, are attracting a broader consumer base. Additionally, the market is seeing a shift towards natural and organic cosmetics, driven by consumer preference for healthier and safer beauty products.
The Armenia Color Cosmetics Market is primarily driven by the increasing consumer awareness of personal grooming and beauty trends. The influence of social media and beauty influencers has significantly boosted the demand for a wide range of color cosmetics. Additionally, the growing disposable income and the introduction of innovative and high-quality cosmetic products are fueling market growth. The rising preference for natural and organic products is also driving manufacturers to develop eco-friendly and skin-friendly color cosmetics.
In the Armenia color cosmetics market, consumer awareness and demand are growing, but challenges remain significant. These include intense competition from established international brands, which dominate market share. Local manufacturers struggle with brand recognition and consumer trust. High production costs, due to the need for quality raw materials and packaging, pose another challenge. Additionally, stringent regulatory requirements regarding safety and ingredients create hurdles for new entrants and small businesses.
Policies may cover product safety standards, labeling requirements, import regulations for cosmetics ingredients, and compliance with international cosmetic regulations.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Armenia Color Cosmetics Market Overview |
3.1 Armenia Country Macro Economic Indicators |
3.2 Armenia Color Cosmetics Market Revenues & Volume, 2021 & 2031F |
3.3 Armenia Color Cosmetics Market - Industry Life Cycle |
3.4 Armenia Color Cosmetics Market - Porter's Five Forces |
3.5 Armenia Color Cosmetics Market Revenues & Volume Share, By Target Market, 2021 & 2031F |
3.6 Armenia Color Cosmetics Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
3.7 Armenia Color Cosmetics Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Armenia Color Cosmetics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in Armenia leading to increased spending on color cosmetics |
4.2.2 Influence of social media and beauty influencers driving demand for new products and trends |
4.2.3 Expansion of international beauty brands entering the Armenia market, increasing product availability and consumer choices |
4.3 Market Restraints |
4.3.1 High import taxes and duties affecting the affordability of color cosmetics in Armenia |
4.3.2 Limited distribution channels and retail infrastructure hindering market reach and accessibility |
5 Armenia Color Cosmetics Market Trends |
6 Armenia Color Cosmetics Market Segmentations |
6.1 Armenia Color Cosmetics Market, By Target Market |
6.1.1 Overview and Analysis |
6.1.2 Armenia Color Cosmetics Market Revenues & Volume, By Prestige Products, 2021-2031F |
6.1.3 Armenia Color Cosmetics Market Revenues & Volume, By Mass Products, 2021-2031F |
6.2 Armenia Color Cosmetics Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Armenia Color Cosmetics Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Armenia Color Cosmetics Market Revenues & Volume, By Online, 2021-2031F |
6.3 Armenia Color Cosmetics Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Armenia Color Cosmetics Market Revenues & Volume, By Nail Products, 2021-2031F |
6.3.3 Armenia Color Cosmetics Market Revenues & Volume, By Hair Products, 2021-2031F |
6.3.4 Armenia Color Cosmetics Market Revenues & Volume, By Lip Products, 2021-2031F |
6.3.5 Armenia Color Cosmetics Market Revenues & Volume, By Face Products, 2021-2031F |
6.3.6 Armenia Color Cosmetics Market Revenues & Volume, By Others, 2021-2031F |
7 Armenia Color Cosmetics Market Import-Export Trade Statistics |
7.1 Armenia Color Cosmetics Market Export to Major Countries |
7.2 Armenia Color Cosmetics Market Imports from Major Countries |
8 Armenia Color Cosmetics Market Key Performance Indicators |
8.1 Number of beauty influencers collaborating with color cosmetics brands in Armenia |
8.2 Growth in online sales of color cosmetics products in Armenia |
8.3 Number of new product launches in the Armenia color cosmetics market |
9 Armenia Color Cosmetics Market - Opportunity Assessment |
9.1 Armenia Color Cosmetics Market Opportunity Assessment, By Target Market, 2021 & 2031F |
9.2 Armenia Color Cosmetics Market Opportunity Assessment, By Distribution, 2021 & 2031F |
9.3 Armenia Color Cosmetics Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Armenia Color Cosmetics Market - Competitive Landscape |
10.1 Armenia Color Cosmetics Market Revenue Share, By Companies, 2024 |
10.2 Armenia Color Cosmetics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |