| Product Code: ETC5416423 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In Armenia, the Mobile Money Market provides mobile-based financial services, enabling transactions and banking via mobile devices. The market is driven by the increasing adoption of mobile banking and the demand for convenient financial solutions.
Armenia`s mobile money market is driven by digital payments, financial inclusion initiatives, and mobile banking services. Drivers include demand for mobile wallets, peer-to-peer (P2P) transfers, and mobile payment security solutions.
The mobile money market in Armenia faces challenges such as financial inclusivity and the adoption of mobile payment solutions in unbanked and underbanked populations. Additionally, there are issues related to regulatory frameworks for mobile banking services and the interoperability of mobile money platforms to facilitate seamless transactions, money transfers, and digital financial services for consumers, merchants, and financial institutions in mobile commerce ecosystems.
Armenia`s government has introduced regulatory frameworks to promote the growth of the mobile money market, facilitating financial inclusion and digital payment services. Policies focus on enhancing the security and accessibility of mobile financial transactions while fostering partnerships between mobile operators, financial institutions, and regulatory bodies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Armenia Mobile Money Market Overview |
3.1 Armenia Country Macro Economic Indicators |
3.2 Armenia Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Armenia Mobile Money Market - Industry Life Cycle |
3.4 Armenia Mobile Money Market - Porter's Five Forces |
3.5 Armenia Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Armenia Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Armenia Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Armenia Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Armenia Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Armenia |
4.2.2 Government initiatives to promote digital payments and financial inclusion |
4.2.3 Growing adoption of mobile banking services |
4.2.4 Rise in e-commerce and online transactions |
4.2.5 Expansion of mobile network coverage and improving internet infrastructure |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of mobile money services among the population |
4.3.2 Security concerns related to mobile transactions |
4.3.3 Lack of interoperability between different mobile money platforms |
4.3.4 Regulatory challenges and compliance requirements |
4.3.5 Slow pace of technological innovation in the mobile money sector |
5 Armenia Mobile Money Market Trends |
6 Armenia Mobile Money Market Segmentations |
6.1 Armenia Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Armenia Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.3 Armenia Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.4 Armenia Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Armenia Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Armenia Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Armenia Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Armenia Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Armenia Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Armenia Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Armenia Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Armenia Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Armenia Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Armenia Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Armenia Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Armenia Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Armenia Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Armenia Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Armenia Mobile Money Market Import-Export Trade Statistics |
7.1 Armenia Mobile Money Market Export to Major Countries |
7.2 Armenia Mobile Money Market Imports from Major Countries |
8 Armenia Mobile Money Market Key Performance Indicators |
8.1 Number of active mobile money users |
8.2 Average transaction value per user |
8.3 Growth in the number of merchants accepting mobile money payments |
8.4 Percentage of population with access to mobile money services |
8.5 Rate of adoption of mobile money services compared to traditional banking services |
9 Armenia Mobile Money Market - Opportunity Assessment |
9.1 Armenia Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Armenia Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Armenia Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Armenia Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Armenia Mobile Money Market - Competitive Landscape |
10.1 Armenia Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Armenia Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |