Market Forecast by Countries (China, India, Japan, Australia, Indonesia, Philippines, Thailand, Malaysia, Singapore, Rest of Asia), By Types (Primary Gift Packaging, Secondary Gift Packaging), By Applications (Personal, Commercial) And Competitive Landscape
Product Code: ETC056706 | Publication Date: May 2021 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Asia Pacific Gift Packaging Market |
Forecast Period | 2025-2031 |
Market Size | USD 6.2 Billion by 2031 |
CAGR | 6.9% |
Growing Sector | Packaging |
The Asia Pacific Gift Packaging market report thoroughly covers the market by type, by application and by countries. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Asia Pacific Gift Packaging Market is projected to reach approximately $ 6.2 billion by 2031, growing at a compound annual growth rate (CAGR) of around 6.9% from an estimated $ 4.8 billion in 2025. Packaging sector holds the highest market share in the region.
The Asia-Pacific gift packaging market is witnessing steady growth, driven by increasing consumer spending on gifts, rising demand for premium and personalized packaging, and the expansion of the e-commerce sector. Countries like China, India, and Japan are key contributors, with cultural traditions, festive occasions, and corporate gifting fueling market demand. Sustainable and eco-friendly packaging solutions are gaining traction due to growing environmental concerns and regulatory pressures. The rise of luxury packaging, coupled with innovations in materials, designs, and digital printing technologies, is further enhancing market growth. With evolving consumer preferences and technological advancements, the industry is expected to expand significantly in the coming years.
According to 6Wresearch, the Asia Pacific Gift Packaging market size is projected to grow at a CAGR of 6.9% during 2025-2031. The growth of the Asia-Pacific gift packaging market is driven by rising disposable incomes, cultural traditions of gifting, and the increasing influence of e-commerce, which has boosted demand for innovative and customized packaging solutions. The shift toward luxury and premium packaging, particularly in markets like China, Japan, and India, further accelerates growth, as consumers seek aesthetically appealing and high-quality materials.
Additionally, sustainability trends are reshaping the industry, with a growing preference for biodegradable, recyclable, and eco-friendly packaging solutions. However, the market faces challenges such as fluctuating raw material costs, stringent environmental regulations, and the rising cost of sustainable alternatives. The competitive landscape, characterized by numerous local and global players, also pressures manufacturers to continuously innovate while keeping costs competitive. Despite these challenges, technological advancements in digital printing, smart packaging, and automation are expected to create new growth opportunities in the sector.
Growing Demand for Sustainable Packaging – Increasing preference for biodegradable, recyclable, and eco-friendly materials due to environmental concerns and regulations.
Rise of Luxury and Premium Gift Packaging – Expanding demand for high-end, aesthetically appealing packaging, especially in China, Japan, and India.
Personalization and Customization – Growing consumer interest in personalized packaging designs, including custom prints, embossing, and digital enhancements.
E-Commerce Boom Driving Innovation – Online retail growth fueling demand for durable, visually attractive, and secure packaging solutions.
Technological Advancements in Printing – Adoption of digital printing, holography, and smart packaging technologies to enhance brand appeal and security.
Sustainable and Eco-Friendly Packaging – Investing in biodegradable, recyclable, and reusable gift packaging to meet growing environmental concerns and regulatory requirements.
Luxury and Premium Packaging – Expanding high-end packaging solutions for luxury brands, corporate gifting, and high-value consumer goods.
Personalization and Customization Services – Leveraging digital printing and advanced design techniques to offer customized gift packaging for individuals and businesses.
E-Commerce-Focused Packaging Solutions – Developing durable, lightweight, and visually appealing packaging for the rapidly growing online retail sector.
Smart and Interactive Packaging – Integrating QR codes, RFID tags, and augmented reality (AR) features to enhance customer engagement and brand differentiation.
The Asia-Pacific gift packaging market features several key companies contributing to its growth and innovation. Notable players include Shenzhen Fuxiang Gifts & Packaging Co. Ltd., a prominent Chinese firm specializing in customized gift packaging solutions. International companies such as DS Smith plc, Smurfit Kappa Group plc, and Mondi Group plc have established significant operations in the region, offering a wide range of packaging products tailored to local markets.
Additionally, IG Design Group plc and Hallmark Cards Inc. have a strong presence, providing diverse gift packaging options that cater to the region's cultural nuances and consumer preferences. Additionally, some of these players hold majority of the Asia Pacific Gift Packaging market share. These companies leverage the region's growing consumer base and the increasing demand for premium and personalized packaging solutions to strengthen their market positions.
In the Asia-Pacific region, government regulations significantly influence the gift packaging market, particularly concerning environmental sustainability and waste management. Many countries have enacted stringent policies to reduce plastic waste, leading to increased adoption of biodegradable and recyclable materials in packaging. For instance, nations like China and India have implemented regulations to limit single-use plastics, encouraging businesses to shift towards paper-based and eco-friendly packaging solutions.
Additionally, the rise of e-commerce has prompted regulatory bodies to establish guidelines ensuring packaging materials are both sustainable and capable of protecting products during transit. Further, these initiatives have further boosted the Asia Pacific Gift Packaging market revenues. However, navigating the diverse and evolving regulatory landscape across different countries presents compliance challenges for businesses operating in the region
The Asia-Pacific gift packaging market is set for steady growth, driven by rising consumer spending, expanding e-commerce, and increasing demand for personalized and sustainable packaging solutions. As regulations on plastic waste tighten, eco-friendly materials such as biodegradable paper, fabric-based packaging, and recyclable gift wraps will gain prominence.
The luxury packaging segment will continue to expand, fueled by premium gifting trends in countries like China, Japan, and India. Technological advancements in digital printing, smart packaging, and customization will further enhance product appeal. While challenges like fluctuating raw material prices and compliance with diverse regulations persist, companies investing in innovation and sustainability will secure a competitive edge in the evolving market landscape.
According to Ravi Bhandari, Research Head, 6Wresearch, China is a major driver of growth in the Asia-Pacific gift packaging market, fueled by its booming e-commerce sector, rising disposable incomes, and strong cultural traditions of gifting. The country’s increasing demand for luxury and personalized packaging, particularly in high-end retail and corporate gifting, is shaping market trends. Additionally, China’s strict regulations on plastic waste are accelerating the shift toward sustainable and eco-friendly packaging materials. With rapid urbanization, technological advancements in digital printing, and the influence of global brands, China continues to dominate the region’s gift packaging industry, providing significant opportunities for both domestic and international players.
The commercial application segment of the Asia-Pacific gift packaging market is experiencing strong growth, driven by increasing demand from corporate gifting, promotional events, and luxury retail sectors. Businesses across industries such as cosmetics, electronics, fashion, and food are investing in high-quality, customized packaging to enhance brand value and customer experience. The rise of e-commerce has further accelerated demand for durable, visually appealing, and sustainable packaging solutions. Additionally, government regulations promoting eco-friendly materials are pushing companies to adopt recyclable and biodegradable packaging. With expanding corporate and retail sectors in key markets like China, India, and Japan, the commercial application segment is expected to see continuous innovation and strong expansion in the coming years.
The Asia Pacific Gift Packaging market report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Asia Pacific Gift Packaging Market Overview |
3.1 Asia Pacific Regional Macro Economic Indicators |
3.2 Asia Pacific Gift Packaging Market Revenues & Volume, 2021 & 2031F |
3.3 Asia Pacific Gift Packaging Market - Industry Life Cycle |
3.4 Asia Pacific Gift Packaging Market - Porter's Five Forces |
3.5 Asia Pacific Gift Packaging Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Asia Pacific Gift Packaging Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.7 Asia Pacific Gift Packaging Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Asia Pacific Gift Packaging Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Asia Pacific Gift Packaging Market Trends |
6 Asia Pacific Gift Packaging Market, 2021 - 2031 |
6.1 Asia Pacific Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
6.2 Asia Pacific Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
7 China Gift Packaging Market, 2021 - 2031 |
7.1 China Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
7.2 China Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
8 India Gift Packaging Market, 2021 - 2031 |
8.1 India Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
8.2 India Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
9 Japan Gift Packaging Market, 2021 - 2031 |
9.1 Japan Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
9.2 Japan Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
10 Australia Gift Packaging Market, 2021 - 2031 |
10.1 Australia Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
10.2 Australia Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
11 Indonesia Gift Packaging Market, 2021 - 2031 |
11.1 Indonesia Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
11.2 Indonesia Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
12 Philippines Gift Packaging Market, 2021 - 2031 |
12.1 Philippines Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
12.2 Philippines Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
13 Thailand Gift Packaging Market, 2021 - 2031 |
13.1 Thailand Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
13.2 Thailand Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
14 Malaysia Gift Packaging Market, 2021 - 2031 |
14.1 Malaysia Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
14.2 Malaysia Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
15 Singapore Gift Packaging Market, 2021 - 2031 |
16 Rest of Asia Gift Packaging Market, 2021 - 2031 |
16.1 Rest of Asia Gift Packaging Market, Revenues & Volume, By Types, 2021 - 2031 |
16.2 Rest of Asia Gift Packaging Market, Revenues & Volume, By Applications, 2021 - 2031 |
17 Asia Pacific Gift Packaging Market Key Performance Indicators |
18 Asia Pacific Gift Packaging Market - Opportunity Assessment |
18.1 Asia Pacific Gift Packaging Market Opportunity Assessment, By Countries, 2021 & 2031F |
18.2 Asia Pacific Gift Packaging Market Opportunity Assessment, By Types, 2021 & 2031F |
18.3 Asia Pacific Gift Packaging Market Opportunity Assessment, By Applications, 2021 & 2031F |
19 Asia Pacific Gift Packaging Market - Competitive Landscape |
19.1 Asia Pacific Gift Packaging Market Revenue Share, By Companies, 2024 |
19.2 Asia Pacific Gift Packaging Market Competitive Benchmarking, By Operating and Technical Parameters |
20 Company Profiles |
21 Recommendations |
22 Disclaimer |