Asia Pacific Heat-Not-Burn Tobacco Product Market (2019-2025) | Share, Analysis, Size, Revenue, Forecast, Trends, Growth, Industry, Outlook & Segmentation

Market Forecast By Product Type (Tobacco Stick Packs and Devices), By Demography (Gender (Male and Female), Age Group (18-39 years, 40-59 years and Above 59 years)), By Sales Channels (Online and Offline), By Countries (South Korea, Japan and Malaysia) and Competitive Landscape

Product Code: ETC000779 Publication Date: Feb 2022 Updated Date: Jun 2023 Product Type: Report
Publisher: 6Wresearch No. of Pages: 100 No. of Figures: 54

Latest (2023) Developments in the  Asia Pacific (APAC) E-textile Market

  • 1. Introduction of new product lines with advanced features: Many leading players in the Asia Pacific Heat-Not-Burn Tobacco Product market are introducing new product lines such as disposable e-cigarettes and rechargeable heaters, to cater to the rapidly growing demand for low-risk tobacco products. These products offer users a more convenient and cost-effective way of enjoying nicotine without any smoke or ash. 
  • 2. Expansion into untapped markets: Companies in the region are expanding their presence into untapped markets by setting up manufacturing facilities in countries like India, Indonesia, Philippines, Bangladesh, Thailand and Sri Lanka where there is an increasing demand for these products due to rising health awareness among consumers. 
  • 3. Growing investments in research & development (R&D): Players in this industry are investing heavily in research and development activities so as to develop innovative heating technologies that can provide enhanced flavor and better vapor production while reducing harmful toxins released from heated tobacco products compared to traditional cigarettes. This has resulted in improved user satisfaction levels across different regions amid changing consumer preferences towards healthier alternatives over combustible cigarettes. 
  • 4. Increasing number of mergers & acquisitions: An increasing number of mergers & acquisitions between leading players have been witnessed recently which indicates rapid consolidation within the market space thus affecting overall competitive dynamics. The aim behind these strategic partnerships is mainly focused on gaining access to new technologies, and customer base expansion along widened distribution channels thereby allowing companies to gain a much-needed edge over rivals operating within the same space.

Asia Pacific Heat-Not-Burn Tobacco Product Market Synopsis

Asia Pacific Heat-Not-Burn Tobacco Product Market is expected to register growth owing to the reduced risks associated with Heat-not-Burn Tobacco products shifted the consumers towards such products from conventional cigarettes. The product has gained social acceptance in the Asia Pacific (APAC) region and focuses on providing less carcinogenic substances and less tar. Furthermore, these offer a similar experience as conventional cigarettes which drives regular smokers towards Heat-not-Burn Tobacco products.

According to 6Wresearch, Asia Pacific heat-not-burn Tobacco product market size is projected to grow at a CAGR of 14.6% during 2019-25. The presence of the largest smoking population in the region acts as a catalyst in propelling the Asia Pacific Heat-Not-Burn Tobacco Product Market Growth. Japan has the largest revenue share in the overall Asia Pacific Heat-Not-Burn Tobacco Product Market Share owing to the introduction of such products in the market since the introduction of these products whereas the growth rate of the heat-not-burn tobacco product market in South Korea is highest as compared to other countries in the region.

Asia Pacific Heat-Not-Burn Tobacco Product Market (2019-2025)

By age group, the bracket of 18-39 years has acquired the Asia Pacific Heat-Not-Burn Tobacco Product market Revenue of such products owing to the higher social acceptance. Offline mode has captured the highest share in the heat-not-burn tobacco product market due to the physical availability of the product and no age restrictions on buying the product offline as compared to the online mode.

Some of the major companies in the Asia Pacific heat-not-burn tobacco product market include - Philip Morris International, British American Tobacco, and Japan Tobacco International.

The Asia Pacific heat-not-burn tobacco product market report thoroughly covers the market by product type, demography, sales channel, and countries. The Asia Pacific heat-not-burn tobacco product market outlook report provides an unbiased and detailed analysis of the ongoing Asia Pacific heat-not-burn tobacco product market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights of the Report:

• Asia Pacific HnB Market Overview
• Asia Pacific HnB Market Outlook
• Asia Pacific HnB Market Forecast
• Historical data of APAC Heat-not-Burn Tobacco Product Market Revenues for the Period 2015-2018
• APAC Heat-not-Burn Tobacco Product Market Size and APAC Heat-not-Burn Tobacco Product Market Forecast, Until 2025
• Asia Pacific Heat-not-Burn Tobacco Product Market Share, By Countries
• Historical data of the Asia Pacific Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
• Forecast of the Asia Pacific Heat-not-Burn Tobacco Product Market Revenues and Volume until 2025.
• Asia Pacific Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Product Type
• Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Demography
• Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel
• Asia Pacific Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Countries
• Historical & Forecast data of the South Korea Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
• Market Size of South Korea Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
• Historical & Forecast data of the Japan Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
• Market Size of Japan Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
• Historical & Forecast data of the Malaysia Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
• Market Size of Malaysia Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
• Market Opportunity Assessment.
• Market Drivers
• Restraints
• Asia Pacific Heat-not-Burn Tobacco Product Market Trends and Developments. 
• Asia Pacific Heat-not-Burn Tobacco Product Market Overview on Competitive Benchmarking
• Competitive Landscape.
• Asia Pacific Heat-not-Burn Tobacco Product Market Share, By Players 
• Company Profiles.
• Strategic Recommendations.

Markets Covered

The APAC HnB Market report provides a detailed analysis of the following market segments:

By Product Type

  • Tobacco Stick Packs
  • Devices

By Demography

    o Gender
           ■ Male
           ■ Female
    o Age Group
           ■ 18-39 years
           ■ 40-59 years
           ■ Above 59 years

By Sales Channel

  • Online
  • Offline

By Country

  • South Korea
  • Japan
  • Malaysia

Upcoming Reports:

  • Americas Heat-not-Burn Tobacco Product Market Report 
  • Middle East & Africa Heat-not-Burn Tobacco Product Market Report
Frequently Asked Questions About the Market Study (FAQs):
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1. Executive Summary
2. Introduction
2.1. Report Description
2.2. Key Highlights of the Report
2.3. Market Scope & Segmentation
2.4. Research Methodology
2.5. Assumptions
3. Asia Pacific Heat-not-Burn Tobacco Product Market Overview
3.1. Asia Pacific Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015–2025F
3.2. Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Country, 2018 & 2025F
3.3. Asia Pacific Heat-not-Burn Tobacco Product Market Industry Life Cycle
3.4. Asia Pacific Heat-not-Burn Tobacco Product Market- Porter’s Five Forces, 2018
4. Asia Pacific Heat-not-Burn Tobacco Product Market Dynamics
4.1. Impact Analysis
4.2. Market Drivers
4.3. Market Restraints
5. Japan Heat-not-Burn Tobacco Product Market Overview
5.1. Country Indicators
5.2. Japan Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F
5.3. Japan Heat-not-Burn Tobacco Product Market Revenue & Volume Share, By Product Types, 2018 & 2025F
5.3.1. Japan Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2015-2025F
5.3.2. Japan Heat-not-Burn Tobacco Device Market Revenues & Volume, 2015-2025F
5.4. Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
5.4.1. Japan Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018
5.5. Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
5.5.1. Japan Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018
5.6. Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
5.6.1. Japan Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018
6. South Korea Heat-not-Burn Tobacco Product Market Overview
6.1. Country Indicators
6.2. South Korea Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F
6.3. South Korea Heat-not-Burn Tobacco Product Market Revenue & Volume Share, By Product Types, 2018 & 2025F
6.3.1. South Korea Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2017-2025F
6.3.2. South Korea Heat-not-Burn Tobacco Device Market Revenues & Volume, 2017-2025F
6.4. South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
6.4.1. South Korea Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018
6.5. South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
6.5.1. South Korea Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018
6.6. South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
6.6.1. South Korea Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018
7. Malaysia Heat-not-Burn Tobacco Product Market Overview
7.1. Country Indicators
7.2. Malaysia Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F
7.3. Malaysia Heat-not-Burn Tobacco Product Market Revenues & Volume Share, By Product Types, 2018 & 2025F
7.3.1. Malaysia Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2017-2025F
7.3.2. Malaysia Heat-not-Burn Tobacco Device Market Revenues & Volume, 2017-2025F
7.4. Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
7.4.1. Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018
7.5. Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
7.5.1. Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018
7.6. Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
7.6.1. Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018
8. Rest of Asia Pacific Heat-not-Burn Tobacco Product Market Overview
8.1  Rest of Asia Pacific Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F
9. Asia Pacific Heat-not-Burn Tobacco Product Market Regulations
10. Asia Pacific Heat-Not-Burn Tobacco Product Market Opportunity Assessment
10.1 Asia Pacific Heat-Not-Burn Tobacco Product Market Opportunity Assessment, By Countries, 2025F
11. Asia Pacific Heat-Not-Burn Tobacco Product Market Competitive Landscape
11.1 Asia Pacific Heat-Not-Burn Tobacco Product Market Revenue Share, By Company, 2018
12. Company Profiles
12.1. Japan Tobacco International
12.2. Philip Morris International Inc.
12.3. British American Tobacco
12.4. KT&G Corporation
13. Strategic Recommendations
14. Disclaimer
List of Figures
Figure 1: Asia Pacific Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Billion, Million Units)
Figure 2: Asia Pacific Heat-not-Burn Tobacco Product Market Revenues, By Countries, 2018 & 2025F
Figure 3: Share of Current Smoker in Japan, By Gender Types, 2018
Figure 4: Japan Population, By Age Group, 2018 (Million)
Figure 5: Number of Smokers In Japan, 2018
Figure 6: Japan Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Million, Million Units)
Figure 7: Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F
Figure 8: Japan Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F
Figure 9: Japan Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2015-2025F ($ Million, Million Units)
Figure 10: Japan Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 11: Japan Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million)
Figure 12: Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
Figure 13: Japan Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million)
Figure 14: Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
Figure 15: Japan Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 (Million)
Figure 16: Japan Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
Figure 17: Share of Current Smokers in South Korea, By Gender, 2018
Figure 18: South Korea Population, By Age Group, 2018 (Million)
Figure 19: Share of Heat-not-Burn Tobacco Product Users in South Korea, By User Type, 2018
Figure 20: South Korea Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F ($ Billion, Million Units)
Figure 21: South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F
Figure 22: South Korea Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F
Figure 23: South Korea Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 24: South Korea Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 25: South Korea Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million)
Figure 26: South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
Figure 27: South Korea Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million)
Figure 28: South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
Figure 29: South Korea Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 ($ Million)
Figure 30: South Korea Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
Figure 31: Share of Female Smoker in Malaysia , 2018
Figure 32: Malaysia Population, By Age Group, 2018 (Million)
Figure 33: Share of Male Smoker in Malaysia , 2018
Figure 34: Malaysia Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F ($ Billion, Million Units)
Figure 35: Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F
Figure 36: Malaysia Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F
Figure 37: Malaysia Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 38: Malaysia Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units)
Figure 39: Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million)
Figure 40: Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018
Figure 41: Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million)
Figure 42: Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018
Figure 43: Malaysia Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 ($ Million)
Figure 44: Malaysia Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018
Figure 45: Rest of Asia Pacific Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Billion, Million Units)
Figure 46: Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Company, 2018

Europe Heat-Not-Burn Tobacco Product Market (2019-2025): Market Forecast By Product Type (Tobacco Stick Packs and Devices), By Demography (Gender (Male and Female), Age Group (18-39 years, 40-59 years and 60 years and Above)), By Sales Channels (Online and Offline), By Countries (Italy, Germany, Poland, and Russia) and Competitive Landscape

Global Heat-Not-Burn Tobacco Market (2019-2025): Market Forecast By Product Type (Tobacco Stick Packs and Devices), By Demography (Gender (Male and Female), Age Group (18-39 years, 40-59 years and 60 years and Above)), By Sales Channels (Online and Offline), By Regions (Europe (Italy, Poland, Germany, and Russia), Asia-Pacific (South Korea, Japan, Malaysia, and Americas), Middle East & Africa and Americas)) and Competitive Landscape

Italy E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Latin America E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Germany E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

France E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

United States E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Canada E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

India E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Global E-Cigarette Market (2019-2025): Market Forecast By Device Types (Modular/re-chargeable e-cigarettes and Disposable e-cigarettes), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline), By Regions (Europe (France, Italy, United Kingdom, and Germany), Asia-Pacific (Russia, India, China, and South Korea), North America (the United States of America and Canada), Middle East & Africa (the Middle East and Africa) and Latin America)) and Competitive Landscape

Germany E-Cigarette Market (2017-2023): Market Forecast By Device Type (Disposable, Rechargeable, and Modular), By Demography (Gender, Income Group, and Age Group), and Competitive Landscape

Europe E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/Re-chargeable E-cigarettes and Disposable e-cigarettes), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 & Above years)), By Distribution Analysis (Online and Offline), By Country (Germany, France, Italy, and the United Kingdom) and Competitive Landscape

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