| 1. Executive Summary |
| 2. Introduction |
| 2.1. Report Description |
| 2.2. Key Highlights of the Report |
| 2.3. Market Scope & Segmentation |
| 2.4. Research Methodology |
| 2.5. Assumptions |
| 3. Europe Heat-not-Burn Tobacco Product Market Overview |
| 3.1. Europe Heat-not-Burn Tobacco Product Market Revenues & Volume, 2016–2025F |
| 3.2. Europe Heat-not-Burn Tobacco Product Market Revenue Share, By Country, 2018 & 2025F |
| 3.3. Europe Heat-not-Burn Tobacco Product Market Industry Life Cycle |
| 3.4. Europe Heat-not-Burn Tobacco Product Market- Porter’s Five Forces, 2018 |
| 4. Europe Heat-not-Burn Tobacco Product Market Dynamics |
| 4.1. Impact Analysis |
| 4.2. Market Drivers |
| 4.3. Market Restraints |
| 5. Europe Heat-not-Burn Tobacco Product Market Trends |
| 6. Italy Heat-not-Burn Tobacco Product Market Overview |
| 6.1. Country Indicators |
| 6.2. Italy Heat-not-Burn Tobacco Product Market Revenues & Volume, 2016-2025F |
| 6.3. Italy Heat-not-Burn Tobacco Product Market Revenues & Volume Share, By Product Type, 2018 & 2025F |
| 6.3.1. Italy Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2016-2025F |
| 6.3.2. Italy Heat-not-Burn Tobacco Device Market Revenues & Volume, 2016-2025F |
| 6.4. Italy Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018 |
| 6.4.1. Italy Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 |
| 6.5. Italy Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018 |
| 6.5.1. Italy Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 |
| 6.6. Italy Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018 |
| 6.6.1. Italy Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 |
| 7. Germany Heat-not-Burn Tobacco Product Market Overview |
| 7.1. Country Indicators |
| 7.2. Germany Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F |
| 7.3. Germany Heat-not-Burn Tobacco Product Market Revenues & Volume Share, By Product Type, 2018 & 2025F |
| 7.3.1. Germany Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2017-2025F |
| 7.3.2. Germany Heat-not-Burn Tobacco Device Market Revenues & Volume, 2017-2025F |
| 7.4. Germany Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018 |
| 7.4.1. Germany Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 |
| 7.5. Germany Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018 |
| 7.5.1. Germany Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 |
| 7.6. Germany Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018 |
| 7.6.1. Germany Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 |
| 8. Poland Heat-not-Burn Tobacco Product Market Overview |
| 8.1. Country Indicators |
| 8.2. Poland Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F |
| 8.3. Poland Heat-not-Burn Tobacco Product Market Revenues & Volume Share, By Product Type, 2018 & 2025F |
| 8.3.1. Poland Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2017-2025F |
| 8.3.2. Poland Heat-not-Burn Tobacco Device Market Revenues & Volume, 2017-2025F |
| 8.4. Poland Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018 |
| 8.4.1. Poland Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 |
| 8.5. Poland Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018 |
| 8.5.1. Poland Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 |
| 8.6. Poland Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018 |
| 8.6.1. Poland Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 |
| 9. Russia Heat-not-Burn Tobacco Product Market Overview |
| 9.1. Country Indicators |
| 9.2. Russia Heat-not-Burn Tobacco Product Market Revenues & Volume, 2016-2025F |
| 9.3. Russia Heat-not-Burn Tobacco Product Market Revenues & Volume Share, By Product Type, 2018 & 2025F |
| 9.3.1. Russia Heat-not-Burn Tobacco Stick Market Revenues & Volume, 2016-2025F |
| 9.3.2. Russia Heat-not-Burn Tobacco Device Market Revenues & Volume, 2016-2025F |
| 9.4. Russia Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018 |
| 9.4.1. Russia Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 |
| 9.5. Russia Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018 |
| 9.5.1. Russia Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 |
| 9.6. Russia Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018 |
| 9.6.1. Russia Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 |
| 10. Rest of Europe Heat-Not-Burn Tobacco Product Market Overview |
| 10.1 Rest of Europe Heat-Not-Burn Tobacco Product Market Revenues & Volume, 2016-2025F |
| 11. Europe Heat-Not-Burn Tobacco Product Market Regulations |
| 12. Europe Heat-Not-Burn Tobacco Product Market - Opportunity Assessment |
| 12.1 Europe Heat-Not-Burn Tobacco Product Market Opportunity Assessment, By Countries, 2025F |
| 13. Europe Heat-Not-Burn Tobacco Product Market - Competitive Landscape |
| 13.1 Europe Heat-Not-Burn Tobacco Product Market Revenue Share, By Company, 2018 |
| 14. Company Profiles |
| 14.1. Italy Tobacco International |
| 14.2. Philip Morris International Inc. |
| 14.3. British American Tobacco |
| 15. Strategic Recommendations |
| 16. Disclaimer |
| List of Figures |
| Figure 1: Europe Heat-not-Burn Tobacco Product Market Revenues & Volume, 2016-2025F ($ Billion, Billion Units) |
| Figure 2: Europe Heat-not-Burn Tobacco Product Market Revenues, By Countries, 2018 & 2025F |
| Figure 3: Share of Current Smoker in Italy, By Gender Type, 2018 |
| Figure 4: Italy Population, By Age Group, 2018 (Million) |
| Figure 5: Number Of Smokers In Italy, 2018 |
| Figure 6: Italy Heat-not-Burn Tobacco Product Market Revenues & Volume, 2017-2025F ($ Million, Million Units) |
| Figure 7: Italy Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F |
| Figure 8: Italy Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F |
| Figure 9: Italy Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2017-2025F ($ Million, Million Units) |
| Figure 10: Italy Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units) |
| Figure 11: Italy Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million) |
| Figure 12: Italy Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018 |
| Figure 13: Italy Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million) |
| Figure 14: Italy Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018 |
| Figure 15: Italy Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 (Million) |
| Figure 16: Italy Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018 |
| Figure 17: Share of Current Smokers in Germany, By Gender Type, 2018 |
| Figure 18: Germany Population, By Age Group, 2018 (Million) |
| Figure 19: Share of Heat-not-Burn Tobacco Product Product Users in Germany, By User Type, 2018 |
| Figure 20: Germany Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Million, Million Units) |
| Figure 21: Germany Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F |
| Figure 22: Germany Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F |
| Figure 23: Germany Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2017-2025F ($ Million, Million Units) |
| Figure 24: Germany Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units) |
| Figure 25: Germany Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million) |
| Figure 26: Germany Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018 |
| Figure 27: Germany Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million) |
| Figure 28: Germany Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018 |
| Figure 29: Germany Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 ($ Million) |
| Figure 30: Germany Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018 |
| Figure 31: Share of Female Smokers in Russia , 2018 |
| Figure 32: Russia Population, By Age Group, 2018 (Million) |
| Figure 33: Share of Male Smokers in Russia , 2018 |
| Figure 34: Russia Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Million, Million Units) |
| Figure 35: Russia Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F |
| Figure 36: Russia Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F |
| Figure 37: Russia Heat-not-Burn Tobacco Product Stick Pack Market Revenues & Volume, 2017-2025F ($ Million, Million Units) |
| Figure 38: Russia Heat-not-Burn Device Market Revenues & Volume, 2017-2025F ($ Million, Million Units) |
| Figure 39: Russia Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million) |
| Figure 40: Russia Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018 |
| Figure 41: Russia Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million) |
| Figure 42: Russia Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018 |
| Figure 43: Russia Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 ($ Million) |
| Figure 44: Russia Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018 |
| Figure 45: Share of Female Smokers in Poland , 2018 |
| Figure 46: Poland Population, By Age Group, 2018 (Million) |
| Figure 47: Share of Male Smokers in Poland , 2018 |
| Figure 48: Poland Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Million, Million Units) |
| Figure 49: Poland Heat-not-Burn Tobacco Product Market Revenue Share, By Product Type, 2018 & 2025F |
| Figure 50: Poland Heat-not-Burn Tobacco Product Market Volume Share, By Product Type, 2018 & 2025F |
| Figure 51: Poland Heat-not-Burn Tobacco Stick Pack Market Revenues & Volume, 2015-2025F ($ Million, Million Units) |
| Figure 52: Poland Heat-not-Burn Tobacco Device Market Revenues & Volume, 2015-2025F ($ Million, Million Units) |
| Figure 53: Poland Heat-not-Burn Tobacco Product Market Revenues, By Gender, 2018 ($ Million) |
| Figure 54: Poland Heat-not-Burn Tobacco Product Market Revenue Share, By Gender, 2018 |
| Figure 55: Poland Heat-not-Burn Tobacco Product Market Revenues, By Age Group, 2018 ($ Million) |
| Figure 56: Poland Heat-not-Burn Tobacco Product Market Revenue Share, By Age Group, 2018 |
| Figure 57: Poland Heat-not-Burn Tobacco Product Market Revenues, By Sales Channel, 2018 ($ Million) |
| Figure 58: Poland Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel, 2018 |
| Figure 59: Rest of Europe Heat-not-Burn Tobacco Product Market Revenues & Volume, 2015-2025F ($ Million, Million Units) |
| Figure 60: Europe Heat-Not-Burn Tobacco Product Market Revenue Share, By Company, 2018 |