Market Forecast by Countries (China, India, Japan, Australia, Indonesia, Philippines, Thailand, Malaysia, Singapore, Rest of Asia), By Types (Hair Care, Shaving, Oral Care, Personal Cleanliness, Skin Care, Others), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC056759 | Publication Date: May 2021 | Updated Date: Dec 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Asia Pacific Men Personal Care Market |
Forecast Period | 2024-2030 |
Market Size | USD 30.2 billion by 2030 |
CAGR | 7.5% |
Growing Sector | Personal Care |
Asia Pacific Men Personal Care Market report thoroughly covers the market by distribution channel, by types, by countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Asia Pacific men personal care market is projected to experience significant growth between 2024 and 2030, driven by increasing awareness of grooming and wellness, as well as the rising adoption of premium and natural products. The market size is expected to grow from approximately USD 19.5 billion in 2024 to USD 30.2 billion by 2030, reflecting a compound annual growth rate (CAGR) of about 7.5%. This expansion is fueled by the growing influence of social media, rising disposable incomes, and changing grooming habits, with skincare, haircare, and shaving products leading the demand in countries like China, India, and Japan.
Asia Pacific Men Personal Care Market is witnessing robust growth, driven by evolving consumer attitudes toward grooming and personal well-being. As societal norms shift and men become increasingly focused on self-care, the market is expanding, with skincare, haircare, and grooming products seeing heightened demand. Rising disposable incomes, particularly in emerging economies like India and China, combined with a growing middle class, are contributing to the uptake of premium and natural personal care products. Additionally, the influence of social media, celebrity endorsements, and online retail platforms is further fueling the Asia Pacific Men Personal Care Market Growth, making personal care routines more mainstream and accessible.
According to 6Wresearch, the Asia Pacific Men Personal Care Market is anticipated to grow at a CAGR of 7.5% during the forecast period 2024-2030. This growth is driven by increasing awareness about personal grooming, rising disposable incomes, and the expanding influence of social media and e-commerce platforms. As men grooming habits evolve, particularly in countries like China, India, and Japan, the demand for skincare, haircare, and shaving products is expected to rise, contributing to the market's strong expansion in the coming years.
However, the Asia Pacific Men Personal Care industry faces several significant challenges. One of the key hurdles is the presence of cultural norms and traditional gender stereotypes, which can create barriers to men openly embracing personal care products. Additionally, price sensitivity and a preference for affordable options among certain consumer segments pose challenges for premium personal care brands. Furthermore, intense competition within the market, both from local and international players, necessitates continuous innovation and effective marketing strategies to stand out in a crowded industry. Despite these challenges, the industry's potential for growth remains promising, driven by shifting societal attitudes and the increasing importance placed on self-care and grooming among men in the region.
The Asia Pacific Men Personal Care market is witnessing notable trends that are shaping the industry's landscape. Firstly, there is a growing emphasis on natural and organic ingredients, as consumers prioritize products that are sustainable, eco-friendly, and free from harmful chemicals. Secondly, the rise of e-commerce and digital platforms has facilitated easier access to a wide range of personal care products, enabling consumers to explore and make informed choices.
Lastly, personalized and targeted marketing campaigns tailored to the specific needs and preferences of male consumers have gained momentum, as brands recognize the importance of connecting with their target audience on a deeper level. These trends are driving innovation and fueling the growth of the Asia Pacific Men Personal Care market, opening up opportunities for both established brands and new players in the industry.
Investment opportunities abound in the thriving Asia Pacific Men Personal Care market. With the increasing demand for natural and sustainable products, investors can explore ventures that focus on creating eco-friendly and chemical-free grooming solutions. Furthermore, the growth of e-commerce and digital platforms presents opportunities for investment in innovative distribution channels and online marketplaces.
Additionally, there is potential in investing in brands that specialize in personalized marketing strategies, catering to the unique needs and preferences of male consumers. As the market continues to evolve and expand, strategic investments in these areas can yield significant returns and contribute to the overall growth and success of the Asia Pacific Men Personal Care industry.
Several key players dominate the Asia Pacific Men Personal Care market share, contributing to its robust growth and competitiveness. Established brands such as L'Oreal, Procter & Gamble, Unilever, and Johnson & Johnson have a strong presence in the region, leveraging their extensive product portfolios and global recognition to cater to the evolving demands of male consumers.
Additionally, local and regional players, including Shiseido, Amorepacific, and Kao Corporation, bring their expertise in understanding the unique preferences and cultural nuances of the market, offering tailored grooming solutions. These leading players invest in research and development to innovate and introduce new products that address specific concerns of men, ranging from skincare and haircare to grooming tools and fragrances. Their market knowledge, brand reputation, and commitment to quality contribute to their continued success in capturing a significant market share in the Asia Pacific region.
Government regulations play a significant role in shaping the Asia Pacific Men Personal Care Industry. Regulatory bodies in various countries have implemented policies and standards to ensure consumer safety and product quality. These regulations cover areas such as ingredient restrictions, labeling requirements, and product testing protocols. Compliance with these regulations is crucial for companies operating in the market, as it fosters consumer trust and confidence in the products.
Additionally, government initiatives aimed at promoting personal care and grooming habits among men contribute to the overall growth and development of the market. By adhering to these regulations and actively engaging in regulatory compliance, both established and emerging players in the Asia Pacific region can navigate the market landscape effectively and build a strong foundation for sustainable growth.
Asia Pacific Men Personal Care market is poised for continued growth and innovation. With changing perceptions of masculinity and increasing awareness about self-care among men, the market is expected to witness a surge in demand for a wide range of personal care products tailored specifically for men. As the market evolves, there will be a greater emphasis on product customization, sustainability, and natural ingredients.
Furthermore, advancements in technology, such as the integration of artificial intelligence and IoT in grooming devices, are likely to reshape the landscape of the industry. By staying attuned to market trends and consumer preferences, companies can seize opportunities to introduce innovative products and solidify their position in this dynamic and promising market.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Prakhar, Senior Research Analyst, 6Wresearch, Online retail is dominating the Asia Pacific Men Personal Care market. The rise of e-commerce platforms and the convenience they offer have led to the exponential growth of online sales. Customers now prefer the ease of browsing and purchasing personal care products from the comfort of their homes. Additionally, online channels provide a wider range of products, easy price comparisons, and access to customer reviews, further driving their popularity among consumers.
Skin Care products are currently dominating the Asia Pacific Men Personal Care market share. There has been a significant shift in men grooming habits, with increasing awareness and importance placed on skincare routines. Men are now more conscious about maintaining healthy skin, combating aging, and protecting themselves from environmental factors. The growing demand for moisturizers, cleansers, anti-aging creams, and sunscreens has propelled the dominance of skin care products in the market.
China is the dominant market in the Asia Pacific region for Men Personal Care products. The large population, rapid urbanization, and changing societal norms have contributed to the robust growth of the market in China. Increased disposable income, rising awareness of personal grooming, and an expanding middle class have resulted in a surge in demand for men personal care products. Furthermore, the influence of social media and the rise of male influencers promoting grooming and skincare routines have influenced consumer behaviour, making China a key market in the region.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Asia Pacific Men Personal Care Market Overview |
3.1 Asia Pacific Regional Macro Economic Indicators |
3.2 Asia Pacific Men Personal Care Market Revenues & Volume, 2020 & 2030F |
3.3 Asia Pacific Men Personal Care Market - Industry Life Cycle |
3.4 Asia Pacific Men Personal Care Market - Porter's Five Forces |
3.5 Asia Pacific Men Personal Care Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Asia Pacific Men Personal Care Market Revenues & Volume Share, By Types, 2020 & 2030F |
3.7 Asia Pacific Men Personal Care Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Asia Pacific Men Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Asia Pacific Men Personal Care Market Trends |
6 Asia Pacific Men Personal Care Market, 2020 - 2030 |
6.1 Asia Pacific Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
6.2 Asia Pacific Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
7 China Men Personal Care Market, 2020 - 2030 |
7.1 China Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
7.2 China Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
8 India Men Personal Care Market, 2020 - 2030 |
8.1 India Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
8.2 India Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
9 Japan Men Personal Care Market, 2020 - 2030 |
9.1 Japan Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
9.2 Japan Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
10 Australia Men Personal Care Market, 2020 - 2030 |
10.1 Australia Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
10.2 Australia Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
11 Indonesia Men Personal Care Market, 2020 - 2030 |
11.1 Indonesia Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
11.2 Indonesia Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
12 Philippines Men Personal Care Market, 2020 - 2030 |
12.1 Philippines Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
12.2 Philippines Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
13 Thailand Men Personal Care Market, 2020 - 2030 |
13.1 Thailand Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
13.2 Thailand Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
14 Malaysia Men Personal Care Market, 2020 - 2030 |
14.1 Malaysia Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
14.2 Malaysia Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
15 Singapore Men Personal Care Market, 2020 - 2030 |
16 Rest of Asia Men Personal Care Market, 2020 - 2030 |
16.1 Rest of Asia Men Personal Care Market, Revenues & Volume, By Types, 2020 - 2030 |
16.2 Rest of Asia Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2020 - 2030 |
17 Asia Pacific Men Personal Care Market Key Performance Indicators |
18 Asia Pacific Men Personal Care Market - Opportunity Assessment |
18.1 Asia Pacific Men Personal Care Market Opportunity Assessment, By Countries, 2020 & 2030F |
18.2 Asia Pacific Men Personal Care Market Opportunity Assessment, By Types, 2020 & 2030F |
18.3 Asia Pacific Men Personal Care Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
19 Asia Pacific Men Personal Care Market - Competitive Landscape |
19.1 Asia Pacific Men Personal Care Market Revenue Share, By Companies, 2023 |
19.2 Asia Pacific Men Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
20 Company Profiles |
21 Recommendations |
22 Disclaimer |