Asia Pacific Non-grape Wine Market (2025-2031) | Analysis, Share, Value, Revenue, Growth, Companies, Industry, Forecast, Size, Outlook & Trends

Asia Pacific Non-Grape Wine Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the Asia Pacific Non-Grape Wine Market was valued at USD 3.3 billion in 2024 and is projected to reach USD 6.6 billion by 2031, reflecting a compound annual growth rate (CAGR) of 11.3% during the forecast period (2025-2031)./

Asia Pacific Non-grape Wine Market Highlights

Topics Covered in the Asia Pacific Non-Grape Wine Market Report

The Asia Pacific Non-Grape Wine Market report thoroughly covers the market by product type, application, distribution channel, and countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers which would help stakeholders to devise and align their market strategies according to current and future market dynamics.

Asia Pacific Non-Grape Wine Market Synopsis

Asia Pacific Non-Grape Wine Market is set for robust growth, driven by rising consumer interest in alternative alcoholic beverages, increasing demand for unique flavors, and a shift toward organic and natural products. Non-grape wines, such as rice, plum, and other fruit wines, are gradually integrating into Asian diets due to their cultural significance, versatility, and growing popularity among younger consumers. The growth of the Asia Pacific Non-Grape Wine Market is spurred by rising disposable income, rapid urbanization, and evolving consumer preferences. 

The Asia Pacific Non-Grape Wine Market is anticipated to grow rapidly, exhibiting a CAGR of 11.3% during the forecast period 2025-2031. E-commerce channels are increasingly becoming a vital driver for non-grape wine brands to reach new consumers in urban and semi-urban markets throughout the Asia Pacific region. E-commerce channels provide brands the opportunity for targeted marketing, facilitate consumer education on unique fruit-based wine varieties, and provide consumers with the convenience of at-home delivery. particularly attractive to younger consumers and working professionals. 

Despite this, the Asia Pacific Non-Grape Wine Industry is also confronted with some growth constraints. For some key fruit products (like those used for fruit wine, cider, etc.), markets may also feel the impacts of fruit supply chains, like seasonal variances of availability based upon what is grown, climate change, and limitations surrounding farm size. Some countries still have regional taste preferences that limit fruit wines to grape-based wines and local alcoholic beverage alternatives. 

Asia Pacific Non-Grape Wine Market Trends

The Asia Pacific Non-Grape Wine Market is witnessing several emerging trends such as increasing demand for organic and naturally fermented wines, innovative packaging, and the incorporation of local flavors such as lychee, plum, and rice. Many wine companies are diversifying their product portfolio to include sparkling and distilled fruit wines, while e-commerce platforms are increasingly used to reach consumers in smaller towns and rural areas.

Investment Opportunities in the Asia Pacific Non-Grape Wine Industry

In the Asia Pacific Non-Grape Wine Industry, investment opportunities lie in product diversification, particularly in organic and sparkling fruit wines, and development of ready-to-drink packaged wine solutions for busy lifestyles. Innovations in fermentation and aging techniques, along with sustainable fruit sourcing, are attracting investors. Favorable government policies on beverage manufacturing and exports create additional growth opportunities for manufacturers.

Leading Players of the Asia Pacific Non-Grape Wine Market

Asia Pacific Non-Grape Wine Market is largely being dominated by international and local companies focused on the preferences of the area, and the distribution channels have been set in place. Some of the companies leading in the market are Zhejiang Pagoda Brand Shaoxing Rice Wine Co., Ltd., Takara Holdings Inc., Yantai Pengzhu Winery Co., Ltd. Yantai Changyu Group Company Limited. Local companies in China, Japan, and South Korea have significantly contributed to the Asia Pacific Non-Grape Wine Market Growth through prestige and regional taste preferences, while utilizing traditional methods.

Government Regulations Introduced in the Asia Pacific Non-Grape Wine Market

Countries associated with the Asia Pacific region are also putting in place legislation that deals with food safety and quality regarding non-grape wines. In China, the "Food Safety Law" demands that companies correctly state on wine labels the ingredients and nutritional content. In India, the FSSAI has provided guidelines for fortification of fruit wine with vitamins and minerals. In Japan, standards for sake and fruit wine have been set forth by the Ministry of Agriculture, Forestry and Fisheries (MAFF) to verify that quality and authenticity are maintained. These regulations and requirements will help instill consumer trust and open for greater market transparency.

Future Insights of the Asia Pacific Non-Grape Wine Market

In the next few years, the Asia Pacific Non-Grape Wine Industry is expected to boom due to consumer interest shifting to non-grape wines. The rising adoption of healthier and organic options, along with technological advancements in fermentation and packaging, will continue to support market growth. International trade and tourism will further drive the popularity of non-grape wines across urban households and commercial establishments.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

China to Dominate the Market – By Countries

China is expected to dominate the Asia Pacific Non-Grape Wine Market due to its large population, strong cultural connection to rice and fruit wines, and increasing adoption of premium and flavored wines. 

Fermented Fruit Wine to Dominate the Market – By Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the fermented fruit wine segment is expected to dominate the Asia Pacific Non-Grape Wine Market Share, fueled by its traditional production process, cultural importance, and wide acceptance across households and restaurants. 

Household to Dominate the Market – By Application

The household segment is projected to dominate the Asia Pacific Non-Grape Wine Market, driven by increasing consumption of non-grape wines in domestic settings. Consumers are incorporating these wines into daily meals, festive occasions, and social gatherings. 

E-commerce to Dominate the Market – By Distribution Channel

E-commerce platforms are emerging as the leading distribution channel for non-grape wines in the Asia Pacific region. Online platforms provide wider accessibility, convenience, and competitive pricing, particularly in tier-2 and tier-3 cities. 

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data from 2021 to 2024.
• Base Year: 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Asia Pacific Non-grape Wine Market Outlook
• Market Size of the Asia Pacific Non-grape Wine Market, 2024
• Forecast of the Asia Pacific Non-grape Wine Market, 2031
• Historical Data and Forecast of Asia Pacific Non-grape Wine Revenues & Volume for the Period 2021 - 2031F
• Asia Pacific Non-grape Wine Market Trend Evolution
• Asia Pacific Non-grape Wine Market Drivers and Challenges
• Asia Pacific Non-grape Wine Price Trends
• Asia Pacific Non-grape Wine Porter's Five Forces
• Asia Pacific Non-grape Wine Industry Life Cycle
• Historical Data and Forecast of Asia Pacific Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Asia Pacific Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Asia Pacific Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Asia Pacific Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Asia Pacific Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of China Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of China Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of China Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of China Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of China Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of India Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of India Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of India Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of India Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of India Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Japan Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Japan Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Japan Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Japan Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Japan Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Australia Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Australia Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Australia Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Australia Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Australia Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Indonesia Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Indonesia Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Indonesia Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Indonesia Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Indonesia Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Philippines Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Philippines Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Philippines Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Philippines Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Philippines Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Thailand Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Thailand Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Thailand Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Thailand Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Thailand Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Malaysia Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Malaysia Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Malaysia Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Malaysia Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Malaysia Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Singapore Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Singapore Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Singapore Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Singapore Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Singapore Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Rest of Asia Non-grape Wine Market Revenues & Volume By Product Type for the Period 2021 - 2031F
• Historical Data and Forecast of Rest of Asia Non-grape Wine Market Revenues & Volume By Fermented Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Rest of Asia Non-grape Wine Market Revenues & Volume By Distilled Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Rest of Asia Non-grape Wine Market Revenues & Volume By Preparation Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Rest of Asia Non-grape Wine Market Revenues & Volume By Sparkling Fruit Wine for the Period 2021 - 2031F
• Historical Data and Forecast of Asia Pacific Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Asia Pacific Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Asia Pacific Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of China Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of China Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of China Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of India Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of India Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of India Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of Japan Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Japan Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Japan Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of Australia Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Australia Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Australia Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of Indonesia Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Indonesia Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Indonesia Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of Philippines Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Philippines Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Philippines Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of Thailand Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Thailand Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Thailand Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of Malaysia Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Malaysia Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Malaysia Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of Singapore Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Singapore Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Singapore Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Historical Data and Forecast of Rest of Asia Non-grape Wine Market Revenues & Volume By Application for the Period 2021 - 2031F
• Historical Data and Forecast of Rest of Asia Non-grape Wine Market Revenues & Volume By Household for the Period 2021 - 2031F
• Historical Data and Forecast of Rest of Asia Non-grape Wine Market Revenues & Volume By Commercial for the Period 2021 - 2031F
• Asia Pacific Non-grape Wine Market - Key Performance Indicators
• Asia Pacific Non-grape Wine Market - Import Export Trade Statistics
• Asia Pacific Non-grape Wine Market - Opportunity Assessment By Countries
• Asia Pacific Non-grape Wine Market - Opportunity Assessment By Product Type
• Asia Pacific Non-grape Wine Market - Opportunity Assessment By Application
• Asia Pacific Non-grape Wine Market - Top Companies Market Share
• Asia Pacific Non-grape Wine Market - Top Companies Profiles
• Asia Pacific Non-grape Wine Market - Comparison of Players in Technical and Operating Parameters
• Asia Pacific Non-grape Wine Market - Strategic Recommendations

By Countries

• China
• India
• Japan
• Australia
• Indonesia
• Philippines
• Thailand
• Malaysia
• Singapore
• Rest of Asia

By Product Type

• Fermented Fruit Wine
• Distilled Fruit Wine
• Preparation Fruit Wine
• Sparkling Fruit Wine

By Application

• Household
• Commercial

By Distribution Channel

• Hypermarkets
• Supermarkets
• Independent Small Groceries
• Discounters
• E-commerce Stores
• Others