| Product Code: ETC6181010 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The foam mattress market in Australia is expanding as consumers increasingly seek comfort and ergonomic support in bedding solutions. Memory foam and polyurethane foam mattresses dominate due to their pressure-relieving qualities and durability. Growth in the health and wellness sector, along with rising disposable income and awareness about sleep quality, propels market demand. Environmental considerations, including the adoption of eco-friendly foam materials, are emerging trends. Challenges include competition from traditional spring mattresses and increasing raw material costs.
The foam mattress market in Australia is evolving with rising consumer demand for comfort, support, and ergonomic sleep solutions. Growing awareness of health and wellness, coupled with increasing disposable income, is fueling the preference for memory foam and latex foam mattresses. Furthermore, eco-friendly and sustainable foam materials are gaining traction among environmentally conscious buyers, while advancements in cooling technology integrated into foam mattresses help address concerns related to heat retention.
The foam mattress market in Australia is challenged by fluctuating raw material prices, particularly polyurethane foam and other synthetic components. Increasing consumer awareness about eco-friendly and chemical-free mattresses is pressuring manufacturers to adopt sustainable materials, which can raise costs. The market also faces intense competition from traditional spring mattresses and emerging memory foam alternatives, making it difficult to maintain market share. Distribution and logistics issues in reaching rural areas add another layer of complexity.
Investment opportunities in the foam mattress market in Australia are buoyed by growing consumer preference for comfortable and durable sleep solutions. The increasing focus on health and wellness, coupled with rising incidences of back pain and sleep disorders, drives demand for memory foam and latex foam mattresses. Investors can capitalize on this trend by developing eco-friendly and technologically advanced mattresses incorporating cooling gels and pressure relief features. Expansion into online sales channels and offering customizable mattress options also offer promising growth avenues.
Government policies in Australia regarding foam mattresses primarily focus on consumer safety and environmental compliance. Regulations include strict flammability standards and chemical safety under the Australian Competition and Consumer Commission (ACCC). Environmental sustainability initiatives encourage manufacturers to adopt eco-friendly materials and recycling programs, which influence production and marketing practices in the foam mattress sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Foam Mattress Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Foam Mattress Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Foam Mattress Market - Industry Life Cycle |
3.4 Australia Foam Mattress Market - Porter's Five Forces |
3.5 Australia Foam Mattress Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Foam Mattress Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Australia Foam Mattress Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of foam mattresses for better sleep quality. |
4.2.2 Growing demand for eco-friendly and sustainable bedding solutions. |
4.2.3 Rising disposable income leading to higher spending on premium bedding products. |
4.3 Market Restraints |
4.3.1 Intense competition from traditional spring mattresses and other bedding alternatives. |
4.3.2 Price sensitivity among certain consumer segments. |
4.3.3 Challenges in distribution and logistics, especially in remote areas. |
5 Australia Foam Mattress Market Trends |
6 Australia Foam Mattress Market, By Types |
6.1 Australia Foam Mattress Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Foam Mattress Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Foam Mattress Market Revenues & Volume, By Traditional, 2021- 2031F |
6.1.4 Australia Foam Mattress Market Revenues & Volume, By Air Cool, 2021- 2031F |
6.1.5 Australia Foam Mattress Market Revenues & Volume, By Gel, 2021- 2031F |
6.2 Australia Foam Mattress Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Australia Foam Mattress Market Revenues & Volume, By Household, 2021- 2031F |
6.2.3 Australia Foam Mattress Market Revenues & Volume, By Commercial, 2021- 2031F |
7 Australia Foam Mattress Market Import-Export Trade Statistics |
7.1 Australia Foam Mattress Market Export to Major Countries |
7.2 Australia Foam Mattress Market Imports from Major Countries |
8 Australia Foam Mattress Market Key Performance Indicators |
8.1 Average selling price (ASP) of foam mattresses. |
8.2 Customer satisfaction ratings and reviews for foam mattress brands. |
8.3 Percentage of repeat customers purchasing foam mattresses. |
8.4 Number of new product launches and innovations in the foam mattress market. |
8.5 Growth in online sales of foam mattresses. |
9 Australia Foam Mattress Market - Opportunity Assessment |
9.1 Australia Foam Mattress Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Foam Mattress Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Australia Foam Mattress Market - Competitive Landscape |
10.1 Australia Foam Mattress Market Revenue Share, By Companies, 2024 |
10.2 Australia Foam Mattress Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |