Product Code: ETC6181703 | Publication Date: Sep 2024 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The glamping market in Australia has seen significant growth due to rising interest in luxury outdoor experiences that combine comfort with nature. Tourists are increasingly seeking unique, eco-friendly, and off-the-beaten-path accommodation options, especially in national parks and coastal areas. Investments in sustainable infrastructure and government support for regional tourism have further fueled market expansion. Glamping operators are also diversifying their offerings to include themed tents, treehouses, and domes, attracting both domestic and international tourists.
The glamping market in Australia is experiencing strong growth, driven by rising demand for unique and eco-friendly tourism experiences. Consumers are increasingly seeking luxury camping alternatives that combine comfort with nature. The market is also benefiting from domestic tourism trends, especially in the post-pandemic era, where travelers prefer secluded and nature-centric holidays. The integration of sustainable practices and digital booking platforms is further shaping the evolution of the sector.
The glamping market in Australia faces several challenges that hinder its growth. One of the main difficulties is the seasonal nature of glamping, where demand often peaks during specific months, particularly summer, and drops off in colder seasons. This variability in demand makes it hard for operators to maintain consistent revenues. Additionally, the cost of setting up and maintaining luxury camping sites can be high, with expenses for infrastructure, high-end tents, and eco-friendly amenities pushing up initial investments. There`s also the challenge of ensuring quality standards and consistent customer experiences across different glamping locations, as varying standards could lead to customer dissatisfaction. Lastly, competition from traditional camping, other forms of outdoor recreation, and the increasing popularity of domestic travel also poses a challenge.
The Australian glamping market presents significant investment potential, particularly as domestic tourism continues to rise. The demand for unique, sustainable, and luxurious camping experiences aligns with changing consumer preferences. Investors can capitalize on the growing trend of eco-tourism by offering well-designed, high-end glamping facilities in areas of natural beauty. Additionally, there is scope for partnerships with landowners and tourism boards to expand glamping sites across regions, making it an attractive sector for those looking to tap into the luxury travel and experiential tourism market.
The Australian government has been supportive of the glamping industry as part of the broader eco-tourism and outdoor recreation sectors. Policies focus on promoting sustainable tourism, encouraging environmental conservation, and enhancing the local economy. This includes incentives for businesses adopting eco-friendly and sustainable glamping operations. Regional tourism authorities have also provided grants and support for glamping infrastructure, including eco-friendly accommodation options. Local zoning and environmental laws are increasingly focused on ensuring that glamping sites do not disrupt natural habitats or ecosystems.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Glamping Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Glamping Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Glamping Market - Industry Life Cycle |
3.4 Australia Glamping Market - Porter's Five Forces |
3.5 Australia Glamping Market Revenues & Volume Share, By Accommodation Type, 2021 & 2031F |
3.6 Australia Glamping Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
4 Australia Glamping Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Glamping Market Trends |
6 Australia Glamping Market, By Types |
6.1 Australia Glamping Market, By Accommodation Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Glamping Market Revenues & Volume, By Accommodation Type, 2021- 2031F |
6.1.3 Australia Glamping Market Revenues & Volume, By Cabins and Pods, 2021- 2031F |
6.1.4 Australia Glamping Market Revenues & Volume, By Tents, 2021- 2031F |
6.1.5 Australia Glamping Market Revenues & Volume, By Yurts, 2021- 2031F |
6.1.6 Australia Glamping Market Revenues & Volume, By Treehouses, 2021- 2031F |
6.1.7 Australia Glamping Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Glamping Market, By Age Group |
6.2.1 Overview and Analysis |
6.2.2 Australia Glamping Market Revenues & Volume, By 18 - 32 years, 2021- 2031F |
6.2.3 Australia Glamping Market Revenues & Volume, By 33 - 50 years, 2021- 2031F |
6.2.4 Australia Glamping Market Revenues & Volume, By 51 - 65 years, 2021- 2031F |
6.2.5 Australia Glamping Market Revenues & Volume, By Above 65 years, 2021- 2031F |
7 Australia Glamping Market Import-Export Trade Statistics |
7.1 Australia Glamping Market Export to Major Countries |
7.2 Australia Glamping Market Imports from Major Countries |
8 Australia Glamping Market Key Performance Indicators |
9 Australia Glamping Market - Opportunity Assessment |
9.1 Australia Glamping Market Opportunity Assessment, By Accommodation Type, 2021 & 2031F |
9.2 Australia Glamping Market Opportunity Assessment, By Age Group, 2021 & 2031F |
10 Australia Glamping Market - Competitive Landscape |
10.1 Australia Glamping Market Revenue Share, By Companies, 2024 |
10.2 Australia Glamping Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |