Australia Makeup Market (2025-2031) | Outlook, Analysis, Value, Industry, Trends, Growth, Revenue, Share, COVID-19 IMPACT, Size, Forecast & Companies

Australia Makeup Market Highlights

Report Name	Australia Makeup Market
Forecast period	2025-2031
CAGR	4.6%
Growing Sector	Beauty

Topics Covered in the Australia Makeup Market Report

The Australia Makeup Market report thoroughly covers the market by product, by distribution channel, by application. The Australia Makeup market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Australia Makeup Market Synopsis

Australia Makeup Market has been growing at a steady pace with an increasing demand for various types of makeup products. The market is driven by the changing lifestyle and preferences of consumers, who are now more inclined towards using makeup not just for special occasions but as a part of their daily routine.

According to 6Wresearch, the Australia Makeup Market size is expected to grow at a significant CAGR of 4.6 % during the forecast period 2025-2031. The market is driven by a surge in demand for organic and natural beauty products. Consumers are increasingly aware of the ingredients in makeup products and their impacts on health and the environment, prompting a shift towards brands that offer sustainable and cruelty-free options. Social media trends and influencer marketing have also played pivotal roles, introducing consumers to a diverse range of products, and fostering a culture of experimentation and brand loyalty, thereby proliferating the Australia Makeup Market Growth. However, the industry faces challenges, including stringent regulations regarding product formulation and a competitive market that requires brands to continually innovate. Despite this, the expansion of digital sales channels and the growing interest in Australian-made products, which appeals to both local and international markets seeking authentic and high-quality beauty items presents diverse opportunities for the industry.

Australia Makeup Industry: Leading Players

The leading players in the makeup market in Australia include The Estée Lauder Companies, L'Oréal, and Revlon, with Revlon and Maybelline New York being highlighted as the top brands in 2021.

Australia Makeup Market: Government Regulations

The Australia Makeup Market is significantly influenced by government policies, particularly those related to product safety, labeling, and importation. The Australian Government, through the Therapeutic Goods Administration (TGA) and the Australian Competition and Consumer Commission (ACCC), mandates strict compliance with various regulations aimed at ensuring the safety and efficacy of cosmetic products. These regulations encompass the National Industrial Chemicals Notification and Assessment Scheme (NICNAS) for the assessment and registration of chemicals used in cosmetics, as well as the Australian Consumer Law (ACL) for accurate product labeling and advertising.

Future Insights of the Australia Makeup Market

Australia Makeup Market is expected to undergo major changes in the next years due to changing in consumer preferences and business conditions. The country’s beauty industry is expanding and evolving, with an emphasis on innovation, technology, and sustainability. Demand for customized experiences, results-driven dermal procedures, and environmentally friendly products is predicted to witness growth in the market, indicating customer preferences for secure, efficient, and environmentally responsible beauty solutions.

Market Segmentation by Application

According to Dhaval, Research Manager, 6Wresearch, the eye makeup segment has seen a significant rise in demand. With the growing influence of social media and beauty influencers, eye makeup has become a must-have for many Australians.

Market Segmentation by Product

Powder-based products, such as foundation and setting powders, have become increasingly popular among consumers, and expected to dominate the Australia Makeup Market Share during the forecast period due to their versatility and ease of use. Additionally, the availability of a wide range of shades and formulations has made powders accessible to people of all skin types and tones.

Market Segmentation by Distribution Channel

By Distribution Channel, Supermarkets/hypermarketsl hold a significant share in the market, as they offer convenience and accessibility for customers to buy their desired makeup products. However, with the convenience and ease of online shopping, coupled with competitive pricing and a wider variety of products, consumers are increasingly shifting towards online channels for their makeup purchases.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects

Key Highlights of the Report:

• Australia Makeup Market Outlook
• Market Size of Australia Makeup Market, 2024
• Forecast of Australia Makeup Market, 2031
• Historical Data and Forecast of Australia Makeup Revenues & Volume for the Period 2021-2031
• Australia Makeup Market Trend Evolution
• Australia Makeup Market Drivers and Challenges
• Australia Makeup Price Trends
• Australia Makeup Porter's Five Forces
• Australia Makeup Industry Life Cycle
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Powders for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Gels for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Lotions for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Application for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Lips for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Eyes for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Face for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Supermarkets/hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Exclusive Brand Stores for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Online/e-commerce Channels for the Period 2021-2031
• Historical Data and Forecast of Australia Makeup Market Revenues & Volume By Others for the Period 2021-2031
• Australia Makeup Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Application
• Market Opportunity Assessment By Distribution Channel
• Australia Makeup Top Companies Market Share
• Australia Makeup Competitive Benchmarking By Technical and Operational Parameters
• Australia Makeup Company Profiles
• Australia Makeup Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product

• Powders
• Gels
• Lotions
• Others

By Application

• Lips
• Eyes
• Face
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Exclusive Brand Stores
• Online/E-Commerce Channels
• Others