| Product Code: ETC015895 | Publication Date: Jun 2023 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Australia maternity wear market, the import trend experienced a slight decline from 2023 to 2024, with a growth rate of -1.29%. However, the compound annual growth rate (CAGR) for the period of 2020-2024 stood at 3.73%. This shift could be attributed to fluctuations in consumer preferences or changes in trade dynamics impacting import momentum.

The Australia maternity wear market size was valued at USD 207.4 million in 2020 and is projected to reach USD 250.7 million by 2026, growing at a CAGR of 3.2% during the forecast period 2021-2026. The increasing demand for fashionable yet comfortable pregnancy clothing has been driving the growth of this segment in recent years. The rising trend of online shopping has also contributed to the growth of this segment as more people are opting for these platforms to purchase products related to motherhood and pregnancy due to convenience offered by them. Moreover, with an increase in disposable income among couples, they have started spending on maternity wear than ever before which bodes well for the industry`s future prospects over the coming years. Furthermore, various fashion labels have introduced collections specific to maternity wear that are stylish and suitable for pregnant women`s body type, thus encouraging more customers from across different economic backgrounds are likely contribute towards expansion of this category in near future
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Maternity Wear Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Maternity Wear Market Revenues & Volume, 2019 & 2026F |
3.3 Australia Maternity Wear Market - Industry Life Cycle |
3.4 Australia Maternity Wear Market - Porter's Five Forces |
3.5 Australia Maternity Wear Market Revenues & Volume Share, By Product, 2019 & 2026F |
3.6 Australia Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Australia Maternity Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Maternity Wear Market Trends |
6 Australia Maternity Wear Market, By Types |
6.1 Australia Maternity Wear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Australia Maternity Wear Market Revenues & Volume, By Product, 2016 - 2026F |
6.1.3 Australia Maternity Wear Market Revenues & Volume, By Outerwear, 2016 - 2026F |
6.1.4 Australia Maternity Wear Market Revenues & Volume, By Innerwear, 2016 - 2026F |
6.1.5 Australia Maternity Wear Market Revenues & Volume, By Nightwear, 2016 - 2026F |
6.2 Australia Maternity Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Maternity Wear Market Revenues & Volume, By Store-based, 2016 - 2026F |
6.2.3 Australia Maternity Wear Market Revenues & Volume, By Online, 2016 - 2026F |
7 Australia Maternity Wear Market Import-Export Trade Statistics |
7.1 Australia Maternity Wear Market Export to Major Countries |
7.2 Australia Maternity Wear Market Imports from Major Countries |
8 Australia Maternity Wear Market Key Performance Indicators |
9 Australia Maternity Wear Market - Opportunity Assessment |
9.1 Australia Maternity Wear Market Opportunity Assessment, By Product, 2019 & 2026F |
9.2 Australia Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Australia Maternity Wear Market - Competitive Landscape |
10.1 Australia Maternity Wear Market Revenue Share, By Companies, 2019 |
10.2 Australia Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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