Market Forecast By Poultry Type (Chicken, Turkey, Ducks, Others), By Meat Type (Pork, Mutton, Processed Beef, Others), By End-Users (Retail, Food-Services) And Competitive Landscape
Product Code: ETC015775 | Publication Date: Oct 2020 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Report Name | Australia Meat & Poultry Market |
Forecast period | 2025-2031 |
CAGR | 5.9% |
Growing Sector | Retail |
The Australia Meat & Poultry Market report thoroughly covers the market by poultry type, by meat type, and by end-user. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Australia Meat & Poultry Market is an important part of the country's food industry, meeting the needs of domestic consumption and export markets. The store carries a wide variety of meat and poultry products, including chicken, turkey, duck, pork, lamb and beef. Key issues include increasing consumer demand for protein-rich foods, a greater focus on health and nutrition, and expanding exports. However, issues such as environmental concerns and regulatory compliance affect the growth of the market.
According to 6Wresearch, the Australia Meat & Poultry Market size is expected to grow at a significant CAGR of 5.9% during the forecast period 2025-2031. Australia meat and poultry market is growing as more people at home and abroad want quality meat. Exports increased, especially to places such as China, Japan and the USA. In Australia, population growth and the shift to healthier diets means local people are buying more meat and poultry. Additionally, new technologies in agriculture and operations help grow the economy by helping producers produce more meat at lower prices. Despite these growth prospects, some challenges exist in the market that could affects its growth such as stringent regulatory requirements around food safety and animal welfare, consumer health concerns towards alternative products and increasing operating costs.
However, some emerging trends are leaving a positive impact on the Australia Meat & Poultry Market growth such as a growing consumer inclination towards healthier and sustainably sourced products. There is a noticeable shift in consumption patterns, with an increased demand for organic, free-range, and grass-fed meat and poultry options. This shift is largely driven by consumer awareness around the environmental impact of meat production and ethical concerns regarding animal welfare. Additionally, the Australian market is witnessing a rise in demand for plant-based meat alternatives, influenced by the global trend towards vegetarianism and veganism.
Key players in the Australia Meat & Poultry Market include major meat processors and suppliers such as
The Australian government has introduced a number of measures to support the growth and sustainability of the meat and poultry industry. At the center of these efforts is the White Paper on Agricultural Competitiveness, which outlines strategies to improve global trade, support research and development, and encourage innovation. Additionally, initiatives such as the Red Meat Advisory Council and Export Market Development Grants provide business partners with a forum for collaboration and financial support for export markets.
The future of the Australia meat and poultry industry is bright due to technological advances, changing consumer preferences and increasing demand for quality meat products. Investors can pursue sustainable development, develop additional assets, and expand export markets. However, for continuous development, issues such as regulatory compliance and environmental safety need to be addressed.
According to Ravi Bhandari, Research Head, 6Wresearch, the market is witnessing significant growth, particularly in the chicken segment, driven by the escalating consumption of meat and poultry products. Chicken remains the top choice among consumers, holding a substantial share of the overall poultry market.
Based on the end-users, retail consumers stands out as the primary consumer, commanding a substantial portion of the market share. With the convenience of purchasing meat and poultry products from supermarkets, butcher shops, and online platforms, retail consumers continue to drive growth in this segment.
The report offers a comprehensive study of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Meat & Poultry Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Meat & Poultry Market Revenues & Volume, 2024 & 2031F |
3.3 Australia Meat & Poultry Market - Industry Life Cycle |
3.4 Australia Meat & Poultry Market - Porter's Five Forces |
3.5 Australia Meat & Poultry Market Revenues & Volume Share, By Poultry Type, 2024 & 2031F |
3.6 Australia Meat & Poultry Market Revenues & Volume Share, By Meat Type, 2024 & 2031F |
3.7 Australia Meat & Poultry Market Revenues & Volume Share, By End-Users, 2024 & 2031F |
4 Australia Meat & Poultry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the importance of protein-rich diets for health and fitness |
4.2.2 Growing demand for premium and organic meat and poultry products |
4.2.3 Rising disposable income levels and changing lifestyles leading to higher consumption of convenience foods |
4.3 Market Restraints |
4.3.1 Stringent regulations and guidelines related to food safety and animal welfare impacting production costs |
4.3.2 Fluctuating prices of feed grains and raw materials affecting overall production costs |
5 Australia Meat & Poultry Market Trends |
6 Australia Meat & Poultry Market, By Types |
6.1 Australia Meat & Poultry Market, By Poultry Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Meat & Poultry Market Revenues & Volume, By Poultry Type, 2021-2031F |
6.1.3 Australia Meat & Poultry Market Revenues & Volume, By Chicken, 2021-2031F |
6.1.4 Australia Meat & Poultry Market Revenues & Volume, By Turkey, 2021-2031F |
6.1.5 Australia Meat & Poultry Market Revenues & Volume, By Ducks , 2021-2031F |
6.1.6 Australia Meat & Poultry Market Revenues & Volume, By Others, 2021-2031F |
6.2 Australia Meat & Poultry Market, By Meat Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Meat & Poultry Market Revenues & Volume, By Pork, 2021-2031F |
6.2.3 Australia Meat & Poultry Market Revenues & Volume, By Mutton, 2021-2031F |
6.2.4 Australia Meat & Poultry Market Revenues & Volume, By Processed Beef, 2021-2031F |
6.2.5 Australia Meat & Poultry Market Revenues & Volume, By Others, 2021-2031F |
6.3 Australia Meat & Poultry Market, By End-Users |
6.3.1 Overview and Analysis |
6.3.2 Australia Meat & Poultry Market Revenues & Volume, By Retail, 2021-2031F |
6.3.3 Australia Meat & Poultry Market Revenues & Volume, By Food-Services, 2021-2031F |
7 Australia Meat & Poultry Market Import-Export Trade Statistics |
7.1 Australia Meat & Poultry Market Export to Major Countries |
7.2 Australia Meat & Poultry Market Imports from Major Countries |
8 Australia Meat & Poultry Market Key Performance Indicators |
8.1 Consumer demand for organic and premium meat products |
8.2 Adoption rate of innovative processing technologies in the meat and poultry industry |
8.3 Sustainability practices adopted by meat and poultry producers, such as waste reduction and energy efficiency |
9 Australia Meat & Poultry Market - Opportunity Assessment |
9.1 Australia Meat & Poultry Market Opportunity Assessment, By Poultry Type, 2024 & 2031F |
9.2 Australia Meat & Poultry Market Opportunity Assessment, By Meat Type, 2024 & 2031F |
9.3 Australia Meat & Poultry Market Opportunity Assessment, By End-Users, 2024 & 2031F |
10 Australia Meat & Poultry Market - Competitive Landscape |
10.1 Australia Meat & Poultry Market Revenue Share, By Companies, 2024 |
10.2 Australia Meat & Poultry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |