| Product Code: ETC6187168 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Australia ornamental horticulture market, the import trend saw a growth rate of 2.1% from 2023 to 2024. However, the compound annual growth rate (CAGR) for 2020-2024 was -0.63%. This decline could be attributed to shifts in consumer preferences towards locally sourced products or changes in trade policies impacting imports.
Australia ornamental horticulture market is a vibrant sector supported by strong domestic demand for landscaping, floriculture, and nursery products. The market benefits from increasing consumer interest in gardening, urban greening projects, and eco-conscious living. Moreover, the industry contributes significantly to export revenue through cut flowers and potted plants. However, the sector is highly sensitive to climate conditions, water availability, and the rising cost of inputs such as labor and fertilizers.
The ornamental horticulture market in Australia is thriving, fueled by urbanization, landscaping trends, and growing consumer interest in home gardening. Trends show a surge in demand for native plants, vertical gardens, and low-maintenance decorative greenery. Technological advancements, such as automation in plant nurseries and the use of data analytics for pest control and growth optimization, are gaining traction. Sustainable and drought-resistant plant varieties are also becoming more popular due to changing climate conditions.
The ornamental horticulture market is constrained by labor shortages, water scarcity issues, and increasing climate variability. Urbanization pressures also reduce available land for nurseries. Biosecurity risks and competition from imported ornamental plants place additional strain on local producers.
Australia ornamental horticulture market offers significant growth potential due to the increasing demand for decorative plants and flowers in landscaping and interior design. With the rise in residential construction, urban development, and an increased focus on sustainable gardening practices, the demand for ornamental plants and related products is set to grow. Investment opportunities are abundant in the cultivation of unique plant varieties, the expansion of greenhouse production, and the development of eco-friendly plant care products. Additionally, opportunities exist in exporting Australia ornamental plants to international markets, capitalizing on the country`s reputation for high-quality horticultural products.
Australia ornamental horticulture market is influenced by government policies aimed at promoting agriculture, biodiversity conservation, and sustainable land use. There are regulations around plant biosecurity to prevent the introduction of pests and diseases, which affect the horticulture industry. Local and federal policies provide financial support for the development of sustainable horticultural practices and the use of eco-friendly fertilizers and pesticides. Additionally, initiatives to support the domestic landscaping and garden retail industries help stimulate demand for ornamental plants and flowers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Ornamental Horticulture Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Ornamental Horticulture Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Ornamental Horticulture Market - Industry Life Cycle |
3.4 Australia Ornamental Horticulture Market - Porter's Five Forces |
3.5 Australia Ornamental Horticulture Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Ornamental Horticulture Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Ornamental Horticulture Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to a rise in demand for ornamental plants in residential and commercial spaces. |
4.2.2 Growing awareness about the benefits of ornamental plants for mental health and well-being. |
4.2.3 Rising disposable incomes allowing consumers to spend more on landscaping and beautification of spaces. |
4.3 Market Restraints |
4.3.1 Seasonal variations impacting the growth and maintenance of ornamental plants. |
4.3.2 Vulnerability to pests and diseases leading to potential crop losses. |
4.3.3 Environmental concerns such as water scarcity affecting the cultivation and maintenance of ornamental plants. |
5 Australia Ornamental Horticulture Market Trends |
6 Australia Ornamental Horticulture Market, By Types |
6.1 Australia Ornamental Horticulture Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Ornamental Horticulture Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Ornamental Horticulture Market Revenues & Volume, By Floriculture, 2021- 2031F |
6.1.4 Australia Ornamental Horticulture Market Revenues & Volume, By Nursery, 2021- 2031F |
6.2 Australia Ornamental Horticulture Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Ornamental Horticulture Market Revenues & Volume, By Flower Chain Stores, 2021- 2031F |
6.2.3 Australia Ornamental Horticulture Market Revenues & Volume, By Domestic Wholesalers, 2021- 2031F |
6.2.4 Australia Ornamental Horticulture Market Revenues & Volume, By Retail Outlet, 2021- 2031F |
6.2.5 Australia Ornamental Horticulture Market Revenues & Volume, By Retail Florists, 2021- 2031F |
6.2.6 Australia Ornamental Horticulture Market Revenues & Volume, By Garden Centers, 2021- 2031F |
6.2.7 Australia Ornamental Horticulture Market Revenues & Volume, By Landscape Contractors, 2021- 2031F |
7 Australia Ornamental Horticulture Market Import-Export Trade Statistics |
7.1 Australia Ornamental Horticulture Market Export to Major Countries |
7.2 Australia Ornamental Horticulture Market Imports from Major Countries |
8 Australia Ornamental Horticulture Market Key Performance Indicators |
8.1 Customer engagement metrics such as social media interactions and website engagement indicating interest in ornamental horticulture. |
8.2 Sustainability metrics like water usage efficiency and waste management practices showcasing environmentally conscious horticultural practices. |
8.3 Innovation metrics including the adoption of new technologies in cultivation and marketing of ornamental plants. |
9 Australia Ornamental Horticulture Market - Opportunity Assessment |
9.1 Australia Ornamental Horticulture Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Ornamental Horticulture Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Ornamental Horticulture Market - Competitive Landscape |
10.1 Australia Ornamental Horticulture Market Revenue Share, By Companies, 2024 |
10.2 Australia Ornamental Horticulture Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |